Hybrid Marketing Automation Lead – Higher Ed

Waybetter Marketing; Columbia (MD); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Hybrid schedule (remote on Wednesdays and Fridays)

Health insurance

401(k) with guaranteed profit sharing

Paid parental leave

Free snacks

Job summary

A higher education marketing agency in Columbia, Maryland is seeking a Marketing Automation Manager to optimize CRM systems for client institutions. The role involves campaign deployment, client management, and strategic analysis using marketing automation tools. Candidates should have 3–5 years of relevant experience, a detail-oriented mindset, and the ability to thrive under deadlines. This hybrid position offers competitive compensation, health insurance, and opportunities for professional growth.

Qualifications

• 3–5+ years of experience with CRM or marketing automation tools.
• Ability to thrive under deadlines while maintaining accuracy.
• Technical skills in CRM systems and client management.

Responsibilities

• Utilize marketing automation tools to launch campaigns.
• Adapt to different client needs and communication styles.
• Ensure quality of all campaign communications.
• Improve results through data-driven insights.

Skills

CRM expertise

Marketing automation knowledge

Content creation

Strategic analysis

Attention to detail

Job description

A higher education marketing agency in Columbia, Maryland is seeking a Marketing Automation Manager to optimize CRM systems for client institutions. The role involves campaign deployment, client management, and strategic analysis using marketing automation tools. Candidates should have 3–5 years of relevant experience, a detail-oriented mindset, and the ability to thrive under deadlines. This hybrid position offers competitive compensation, health insurance, and opportunities for professional growth.