Sales Marketing CRM Specialist

Spherion Staffing, LLC; Hagerstown (MD); Hybrid; USD 63,000 - 77,000; Full time

Benefits offered by this job

Hybrid work environment

Casual culture

Career growth opportunities

Long-term stability

Job summary

Spherion Staffing, LLC is seeking a Sales Marketing CRM Specialist in Hagerstown with a hybrid work setup. The role focuses on developing and optimizing CRM processes to improve sales follow-up, customer engagement, and revenue growth across multiple industries.

You will build automated customer journeys, campaigns, and follow-up workflows to nurture leads, maintain relationships, and identify upsell opportunities. A bachelor’s degree and 2+ years CRM experience are required.

Qualifications

• Bachelor's degree required; strong knowledge of CRM platforms and sales processes.
• 2+ years of hands-on CRM experience, with emphasis on sales automation and lead management.
• Experience building CRM workflows, automated follow-ups, customer journeys, campaigns, triggers, and segments.
• Understanding of the sales funnel, customer lifecycle, and effective follow-up strategies.
• Experience developing upsell and cross-sell campaigns and customer re-engagement initiatives.

Responsibilities

• End-to-End Campaign Management: design and execute Dynamics CRM campaigns focused on lead nurturing, retention, re-engagement, and cross-sell/upsell initiatives.
• Automated Customer Journeys: build and manage automated journeys with optimized channels and touchpoints based on customer history.
• Workflow and Follow-Up Automation: create event-driven triggers and automated workflows across sales stages.
• Targeted Audience Segmentation: create dynamic segments based on behavior, activity, purchases, and product interest.
• Sales Collaboration and Process Optimization: partner with Sales to identify bottlenecks and streamline the sales cycle via automation.
• Performance Monitoring and CRM Governance: track campaign and journey metrics and maintain CRM data quality.

Skills

CRM systems

Sales operations

Automation

Lead nurturing

Campaign design

Customer segmentation

Dynamics CRM

Education

Bachelor's Degree

Tools

Dynamics CRM

Job description

Sales Marketing CRM Specialist-

Hagerstown/Hybrid- 70k, bonus, comprehensive benefits plan

My client, an international manufacturer is searching for a Sales Marketing CRM Specialist. My client works across multiple industries: Manufacturing, Supply Chain, Automotive, and Medical Device, Aerospace/Defense contractors across the US and Internationally. This role is responsible for developing and optimizing CRM processes that improve sales follow‑up, customer engagement, and revenue growth. This role will build automated customer journeys, sales campaigns, and follow‑up workflows that help the Sales team nurture leads, maintain customer relationships, and identify opportunities for upselling and cross‑selling.

Key Duties:

• End-to-End Campaign Management: Design and execute Dynamics CRM campaigns focused on lead nurturing, customer retention, re‑engagement, and cross‑sell or upsell initiatives.
• Automated Customer Journeys: Build and manage automated customer journeys with optimized communication channels and touchpoints tailored to customer needs and purchase history.
• Workflow and Follow‑Up Automation: Develop event‑driven triggers, automated workflows, and standardized follow‑up strategies to ensure timely outreach across all sales stages.
• Targeted Audience Segmentation: Build dynamic customer segments based on behavior, sales activity, past purchases, and product interest to personalize engagement.
• Sales Collaboration and Process Optimization: Partner closely with the Sales team to identify workflow bottlenecks, eliminate manual administrative tasks, and streamline the overall sales cycle through automation.
• Performance Monitoring and CRM Governance: Track and evaluate campaign, journey, and sales metrics to drive continuous improvements while maintaining high CRM data quality and team adoption.

The ideal candidate would have a Bachelor's Degree, 2+ years of experience with CRM systems, sales operations, sales automation. Proven understanding of the sales funnel, lead management, customer lifecycle, and sales follow‑up processes. Hands‑on experience building CRM workflows, automated follow‑ups, customer journeys, campaigns, triggers, and customer segments. Experience developing upsell, cross‑sell, lead nurturing, and customer re‑engagement strategies.

My client offers a Casual, Employee focused culture with a Hybrid work environment, long term stability and career growth. This role is a base salary, plus bonus structure.