CRM Campaign Specialist — Multichannel Retention

Caesars Sportsbook & Casino; Jersey City (NJ); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical, Vision, Dental Insurance

401(k) with match

Paid time off

Job summary

Caesars Sportsbook & Casino is seeking a CRM Specialist to collaborate with the CRM Manager to manage campaigns and drive retention across email, in-app, and push channels. You will define the CRM strategy and campaigns across the customer lifecycle to maximize retention.

The role involves hands-on campaign creation, testing, tracking, and ensuring compliance with best practices in the industry. Weekend availability and strong communication skills are required.

Qualifications

• Bachelor's Degree required or relevant work experience.
• 2+ years experience in Salesforce, and/or Optimove is an asset.
• Proficiency in Excel.

Responsibilities

• Create, segment, and launch remarketing campaigns (email, in-app, push).
• Build emails, proofreading, testing links, confirming counts.
• Perform A/B or multivariate testing on CRM campaigns.
• Track and report on CRM campaigns to guide improvements.
• Assist in new employee training.
• Preliminary approver of all player facing communications.

Skills

Analytical mindset

Data-driven

Excellent communication

Organized

Multitasking

Collaboration

Regulatory awareness

Education

Bachelor's Degree

Tools

Salesforce

Optimove

Excel

Job description

Caesars Sportsbook & Casino is seeking a CRM Specialist to collaborate with the CRM Manager to manage campaigns and drive retention across email, in-app, and push channels. You will define the CRM strategy and campaigns across the customer lifecycle to maximize retention.

The role involves hands-on campaign creation, testing, tracking, and ensuring compliance with best practices in the industry. Weekend availability and strong communication skills are required.