CRM Specialist

Caesars Sportsbook & Casino; Las Vegas (NV); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401(k) matching

Paid personal time off

Paid company holidays

Job summary

Caesars Digital is seeking a CRM Specialist to partner with the CRM Manager in driving retention across email, in-app messages and push notifications. You will craft CRM strategies and campaigns across the customer lifecycle to maximize retention and engagement.

The role requires experience with CRM tools like Salesforce or Optimove, strong Excel skills, and the ability to work under regulatory constraints. Weekend availability is preferred to support campaign deadlines.

Qualifications

• Bachelor’s Degree required or relevant work experience.
• 2+ years in Salesforce and/or Optimove is an asset.
• Proficiency in Excel.
• Analytical and data-driven mindset.
• Available to work weekends.
• Excellent communication, proofreading and organizational skills.
• HTML coding knowledge is a plus but not essential.

Responsibilities

• Create, segment, and launch remarketing campaigns, primarily emails, in-app and push notifications.
• Build emails, proofread, test links, confirm record counts.
• Conduct A/B or multivariate tests to determine effectiveness.
• Track and report on CRM campaigns to guide improvements and report to CRM Manager/Director.
• Ensure campaigns comply with current best practices in the industry.
• Assist in new employee training and act as preliminary approver of player communications.

Skills

Salesforce

Optimove

Excel

Analytical thinking

Communication

HTML coding

Attention to regulatory

Weekend availability

Education

Bachelor’s Degree

Tools

Salesforce

Optimove

Job description

As theCRM Specialist you will work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

Responsibilities

• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
  • Building emails, proofreading, testing links, confirming record counts
• A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
• Ensuring all CRM campaigns comply with current best practices in the industry
• Assist in new employee training
• Preliminary approver of all player facing communications

Qualifications

• Bachelor’s Degree required or relevant work experience
• 2 years + experience in Salesforce, and / or Optimove is an asset
• Proficiency in Excel
• Analytical and data-driven mind
• Available to work weekends
• Excellent communication, proofreading and organizational skills required
• Proficiency in coding language (HTML) is a plus, but not essential
• Knowledge of the gaming industry is a plus, but not essential
• Well organized, able to prioritize work for self and others
• Ability to multi-task and work within tight deadlines
• Efficient and confident communicator, strong collaboration and influencing skills
• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
• Eagerness to define how this is done for a new business in the US
• Excited about the opportunity to launch and grow a significant business in a new sector

Essential Functions/Exposures

• Must be able to sit for extended periods of time
• Must be able to type for extended periods of time
• Must be able to talk on the phone for extended periods of time
• Must be able to write for extended periods of time

The salary range for this position is $55,000.00- $65,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand.

This role may offer the following benefits:

• medical
• vision
• dental insurance
• life insurance
• disability insurance
• 401(k)-matching program
• among other employee benefits

• paid Personal Time Off
• paid company holidays

About Us

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.