CRM Retention Strategist – Emails, In-App & Push

Caesars Sportsbook & Casino; Las Vegas (NV); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401(k) matching

Paid personal time off

Paid company holidays

Job summary

Caesars Digital is seeking a CRM Specialist to partner with the CRM Manager in driving retention across email, in-app messages and push notifications. You will craft CRM strategies and campaigns across the customer lifecycle to maximize retention and engagement.

The role requires experience with CRM tools like Salesforce or Optimove, strong Excel skills, and the ability to work under regulatory constraints. Weekend availability is preferred to support campaign deadlines.

Qualifications

• Bachelor’s Degree required or relevant work experience.
• 2+ years in Salesforce and/or Optimove is an asset.
• Proficiency in Excel.
• Analytical and data-driven mindset.
• Available to work weekends.
• Excellent communication, proofreading and organizational skills.
• HTML coding knowledge is a plus but not essential.

Responsibilities

• Create, segment, and launch remarketing campaigns, primarily emails, in-app and push notifications.
• Build emails, proofread, test links, confirm record counts.
• Conduct A/B or multivariate tests to determine effectiveness.
• Track and report on CRM campaigns to guide improvements and report to CRM Manager/Director.
• Ensure campaigns comply with current best practices in the industry.
• Assist in new employee training and act as preliminary approver of player communications.

Skills

Salesforce

Optimove

Excel

Analytical thinking

Communication

HTML coding

Attention to regulatory

Weekend availability

Education

Bachelor’s Degree

Tools

Salesforce

Optimove

Job description

Caesars Digital is seeking a CRM Specialist to partner with the CRM Manager in driving retention across email, in-app messages and push notifications. You will craft CRM strategies and campaigns across the customer lifecycle to maximize retention and engagement.

The role requires experience with CRM tools like Salesforce or Optimove, strong Excel skills, and the ability to work under regulatory constraints. Weekend availability is preferred to support campaign deadlines.