CRM Specialist

Caesars Sportsbook & Casino; Jersey City (NJ); In loco; USD 55.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Vision, Dental Insurance

401(k) with match

Paid time off

Descrizione del lavoro

Caesars Sportsbook & Casino is seeking a CRM Specialist to collaborate with the CRM Manager to manage campaigns and drive retention across email, in-app, and push channels. You will define the CRM strategy and campaigns across the customer lifecycle to maximize retention.

The role involves hands-on campaign creation, testing, tracking, and ensuring compliance with best practices in the industry. Weekend availability and strong communication skills are required.

Competenze

• Bachelor's Degree required or relevant work experience.
• 2+ years experience in Salesforce, and/or Optimove is an asset.
• Proficiency in Excel.

Mansioni

• Create, segment, and launch remarketing campaigns (email, in-app, push).
• Build emails, proofreading, testing links, confirming counts.
• Perform A/B or multivariate testing on CRM campaigns.
• Track and report on CRM campaigns to guide improvements.
• Assist in new employee training.
• Preliminary approver of all player facing communications.

Conoscenze

Analytical mindset

Data-driven

Excellent communication

Organized

Multitasking

Collaboration

Regulatory awareness

Formazione

Bachelor's Degree

Strumenti

Salesforce

Optimove

Excel

Descrizione del lavoro

Job Description

As theCRM Specialist you will work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

Responsibilities

• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
  
  
  
  • Building emails, proofreading, testing links, confirming record counts
  
  
  
  


• A/B or multivariant testing on various CRM campaigns to establish which is the most effective


• Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director


• Ensuring all CRM campaigns comply with current best practices in the industry


• Assist in new employee training


• Preliminary approver of all player facing communications

Qualifications

• Bachelor's Degree required or relevant work experience


• 2 years + experience in Salesforce, and / or Optimove is an asset


• Proficiency in Excel


• Analytical and data-driven mind


• Available to work weekends


• Excellent communication, proofreading and organizational skills required


• Proficiency in coding language (HTML) is a plus, but not essential


• Knowledge of the gaming industry is a plus, but not essential


• Well organized, able to prioritize work for self and others


• Ability to multi-task and work within tight deadlines


• Efficient and confident communicator, strong collaboration and influencing skills


• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment


• Eagerness to define how this is done for a new business in the US


• Excited about the opportunity to launch and grow a significant business in a new sector

Essential Functions/Exposures

• Must be able to sit for extended periods of time


• Must be able to type for extended periods of time


• Must be able to talk on the phone for extended periods of time


• Must be able to write for extended periods of time

Salary and Benefits

The salary range for this position is $55,000.00- $65,000.00 USD, which is dependent on several factors including relevant experience, geography, business needs and market demand.

• medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits.


• paid Personal Time Off and paid company holidays.

About Us

As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we're building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.