Lifecycle & CRM Marketing Lead — Growth & Personalization

Kforce Inc; Kansas City (MO); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

HSA

FSA

401(k)

Job summary

Kforce Inc. seeks an experienced CRM marketing professional to lead lifecycle and email strategy across DIY and Assisted offerings. You will drive planning, KPIs, and the campaign pipeline, delivering personalized communications and strong retention gains.

You will manage a small CRM team and collaborate with Digital Experience & MarTech to optimize the email design system and deployment across Salesforce Marketing Cloud, Adobe Journey Optimizer, and Braze.

Qualifications

• 8+ years of experience in CRM, lifecycle, or email marketing across multiple lines of business
• Hands-on experience with enterprise ESP/journey platforms (Salesforce Marketing Cloud, Adobe Journey Optimizer, Braze)

Responsibilities

• Maintain and execute lifecycle, CRM, and email strategy across DIY and Assisted
• Own key lifecycle journeys - welcome, in-season, and post-filing across DIY and Assisted
• Track and report retention, engagement, and reactivation KPIs against targets
• Lead and support the CRM strategy team
• Oversee campaign planning, briefing, and prioritization across SFMC and Adobe Journey Optimizer
• Continue the active test-and-learn agenda and scale winning treatments as results come in
• Partner with Digital Experience & MarTech on the email design system, data feeds, and journey infrastructure

Skills

CRM strategy

Email marketing

Lifecycle marketing

Team leadership

Analytics

Stakeholder management

Vendor management

Marketing automation

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce Marketing Cloud

Adobe Journey Optimizer

Braze

Job description

Kforce Inc. seeks an experienced CRM marketing professional to lead lifecycle and email strategy across DIY and Assisted offerings. You will drive planning, KPIs, and the campaign pipeline, delivering personalized communications and strong retention gains.

You will manage a small CRM team and collaborate with Digital Experience & MarTech to optimize the email design system and deployment across Salesforce Marketing Cloud, Adobe Journey Optimizer, and Braze.