Lifecycle CRM Specialist - Email & Automations

Nashville Public Radio; Wilmington (DE); Remote; USD 75,000 - 120,000; Full time

Job summary

Forbes Advisor is seeking a CRM Executive to drive lifecycle marketing campaigns across email, SMS, and other channels. You will partner with the CRM Manager and collaborate with Product, Data, Design, and Commercial teams to build and schedule campaigns, set up audiences, and ensure timely delivery.

The role emphasizes organization, attention to detail, and a willingness to test and learn. Reporting to the Senior CRM Manager, you’ll contribute to a test-and-learn roadmap and optimize customer

Qualifications

• 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business.
• Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines.
• A self-starter and clear communicator who enjoys collaborating across teams.
• Comfortable working with data and quick to learn new tools.
• Nice to have: hands-on experience with Braze, or an equivalent customer engagement platform.

Responsibilities

• Execution & Delivery: Build, schedule, and send lifecycle campaigns across email/SMS and beyond, ensuring accuracy and timely sends.
• Set up customer journeys, audience segments, and messaging templates within Braze.
• Manage campaign timelines and keep stakeholders updated on progress.
• QA campaigns end-to-end before launch, checking content, links, segments, and rendering.
• Creative & Content: Produce and adapt campaign copy with internal teams; build visuals with Design.
• Help keep creative consistent and high-quality across campaigns; support lifecycle strategy for your vertical(s).
• Contribute ideas to grow lifetime value, upsell, and cross-sell; participate in test-and-learn roadmap.
• Reporting & Analysis: Pull campaign reporting from Braze/Tableau; track KPIs and share learnings.

Skills

CRM lifecycle experience

Organization & detail-orientation

Cross-team collaboration

Data literacy

Braze experience (nice-to-have)

Tools

Braze

Job description

Forbes Advisor is seeking a CRM Executive to drive lifecycle marketing campaigns across email, SMS, and other channels. You will partner with the CRM Manager and collaborate with Product, Data, Design, and Commercial teams to build and schedule campaigns, set up audiences, and ensure timely delivery.

The role emphasizes organization, attention to detail, and a willingness to test and learn. Reporting to the Senior CRM Manager, you’ll contribute to a test-and-learn roadmap and optimize customer