CRM Campaign Lead: Email, SMS & App Marketing

PacSun; Anaheim (CA); On-site; USD 61,000 - 75,000; Full time

Benefits offered by this job

Competitive incentive program

401K with employer match

Dog-friendly office

Referral incentive

Employee discount 30-50%

On-site cafe

On-site gym

Weekly car wash

Job summary

PacSun is seeking a CRM Marketing professional to oversee day-to-day CRM campaigns across email, SMS and app channels in our Anaheim-based team. You will drive campaign design, deployment, optimization, and forecasting to meet sales goals while collaborating with Direct Planning, Merchandising, E‑Commerce and Brand Marketing to align go-to-market strategies.

You will manage segmentation, A/B testing, reporting, deliverability, and compliance, with a strong emphasis on analytics, HTML and Excel

Qualifications

• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing (Loyalty Management a plus)
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Project management skills with the ability to lead cross-functional teams.
• Ability to operate efficiently at a tactical level against strategic goals.

Responsibilities

• Oversee development, execution and optimization of email, SMS and app marketing campaigns, including promotional, brand launch, editorial, and event-driven communications.
• Develop CRM cadence/calendar that meets financial goals while also communicating go-to-market strategy and brand storytelling.
• Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support campaign development and execution.
• Execute financial forecasting of performance by day and week.
• Determine the impact of promotions, products, segmentation and file size.
• Provide recommendations for action based on findings.
• Monitor SMS cost and projected ROI
• Manage segmentation strategies to power batch campaigns, triggered customer journeys and loyalty campaigns, plus map customer journeys across channels.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Manage reporting for campaigns and automations — track performance, flag trends, and deliver insights & recommendations to optimize the program.
• QA campaigns before send and manage suppression/opt-out lists to protect deliverability and compliance.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Implement best practices for email + SMS marketing, including subject lines, copywriting, design, and call-to-actions.
• Stay up-to-date with industry trends, tools, and best practices in email, SMS and app marketing
• Assist with other marketing initiatives as needed to support the team’s overall goals.

Skills

Email marketing

SMS marketing

Push notifications

Data analysis

HTML

Excel

Cross-functional teamwork

Attention to detail

Tools

Adobe Analytics

Excel

HTML

Job description

PacSun is seeking a CRM Marketing professional to oversee day-to-day CRM campaigns across email, SMS and app channels in our Anaheim-based team. You will drive campaign design, deployment, optimization, and forecasting to meet sales goals while collaborating with Direct Planning, Merchandising, E‑Commerce and Brand Marketing to align go-to-market strategies.

You will manage segmentation, A/B testing, reporting, deliverability, and compliance, with a strong emphasis on analytics, HTML and Excel