CRM Specialist

PacSun; Anaheim (CA); On-site; USD 61,000 - 75,000; Full time

Benefits offered by this job

Competitive incentive program

401K with employer match

Dog-friendly office

Referral incentive

Employee discount 30-50%

On-site cafe

On-site gym

Weekly car wash

Job summary

PacSun is seeking a CRM Marketing professional to oversee day-to-day CRM campaigns across email, SMS and app channels in our Anaheim-based team. You will drive campaign design, deployment, optimization, and forecasting to meet sales goals while collaborating with Direct Planning, Merchandising, E‑Commerce and Brand Marketing to align go-to-market strategies.

You will manage segmentation, A/B testing, reporting, deliverability, and compliance, with a strong emphasis on analytics, HTML and Excel

Qualifications

• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing (Loyalty Management a plus)
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Project management skills with the ability to lead cross-functional teams.
• Ability to operate efficiently at a tactical level against strategic goals.

Responsibilities

• Oversee development, execution and optimization of email, SMS and app marketing campaigns, including promotional, brand launch, editorial, and event-driven communications.
• Develop CRM cadence/calendar that meets financial goals while also communicating go-to-market strategy and brand storytelling.
• Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support campaign development and execution.
• Execute financial forecasting of performance by day and week.
• Determine the impact of promotions, products, segmentation and file size.
• Provide recommendations for action based on findings.
• Monitor SMS cost and projected ROI
• Manage segmentation strategies to power batch campaigns, triggered customer journeys and loyalty campaigns, plus map customer journeys across channels.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Manage reporting for campaigns and automations — track performance, flag trends, and deliver insights & recommendations to optimize the program.
• QA campaigns before send and manage suppression/opt-out lists to protect deliverability and compliance.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Implement best practices for email + SMS marketing, including subject lines, copywriting, design, and call-to-actions.
• Stay up-to-date with industry trends, tools, and best practices in email, SMS and app marketing
• Assist with other marketing initiatives as needed to support the team’s overall goals.

Skills

Email marketing

SMS marketing

Push notifications

Data analysis

HTML

Excel

Cross-functional teamwork

Attention to detail

Tools

Adobe Analytics

Excel

HTML

Job description

Join the Pacsun Community

Co-created in Los Angeles, Pacsun exists at the intersection of fashion, music, art, and sport. We’re a lifestyle brand built with and for the next generation, bringing together the culture, creativity, and self-expression that define youth today.

Our curated assortment features some of the most relevant brands and styles in the world, including adidas, Brandy Melville, Fear of God Essentials, alongside Pacsun’s own labels and exclusive collaborations.

But Pacsun is more than what we sell. It’s the community we build.

This is Pacsun. Built with culture. Powered by community.

____________________________________________________________________________________________

About the Job:

Responsible for day-to-day management of CRM campaign processes from design through deployment and contributing to meet sales growth targets for the CRM Marketing channels.

A day in the life, what you’ll be doing:

• Oversee development, execution and optimization of email, SMS and app marketing campaigns, including promotional, brand launch, editorial, and event-driven communications.
• Develop CRM cadence/calendar that meets financial goals while also communicating go-to-market strategy and brand storytelling.
• Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support campaign development and execution.
• Execute financial forecasting of performance by day and week.
  • Determine the impact of promotions, products, segmentation and file size.
  • Provide recommendations for action based on findings.
  • Monitor SMS cost and projected ROI
• Manage segmentation strategies to power batch campaigns, triggered customer journeys and loyalty campaigns, plus map customer journeys across channels.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Manage reporting for campaigns and automations — track performance, flag trends, and deliver insights & recommendations to optimize the program.
• QA campaigns before send and manage suppression/opt-out lists to protect deliverability and compliance.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Implement best practices for email + SMS marketing, including subject lines, copywriting, design, and call-to-actions.
• Stay up-to-date with industry trends, tools, and best practices in email, SMS and app marketing
• Assist with other marketing initiatives as needed to support the team’s overall goals.

What it takes to Join:

• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing (Loyalty Management a plus)
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Project management skills with the ability to lead cross-functional teams.
• Ability to operate efficiently at a tactical level against strategic goals.

Salary Range: ( $61,000 - $75,000 )

• Competitive short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Dog friendly office environment
• $1,000 referral incentive program
• Generous associate discount of 30 - 50% off merchandise online and in-stores
• On-site Cafe
• On-site Gym with Fitness Classes
• Weekly Car Wash Service and more!

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position.As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.