CRM & Emerging Channels Lead (Hybrid)

Patagonia; Ventura (CA); Hybrid; USD 100,000 - 112,000; Full time

Job summary

Patagonia in Ventura, CA, is seeking a CRM Manager, Emerging Channels & Programs, to own and execute multi-channel retention initiatives across email, SMS, and direct mail, including Worn Wear and new programs. You will lead campaign lifecycle from intake to launch, partner with cross-functional teams, analyze performance, and translate business needs into scalable journeys.

This hybrid role values analytical, proactive, and collaborative candidates with 3–5+ years in CRM and hands-on ESP

Qualifications

• 3–5+ years of experience in CRM, lifecycle marketing, or retention marketing.

Responsibilities

• Lead omni‑channel retention campaigns for emerging businesses and programs.
• Own campaign setup, scheduling, QA, testing, and timelines.

Skills

CRM marketing

Lifecycle marketing

Retention marketing

Klaviyo

Iterable

Email marketing

SMS marketing

Tools

Klaviyo

Iterable

Job description

Patagonia in Ventura, CA, is seeking a CRM Manager, Emerging Channels & Programs, to own and execute multi-channel retention initiatives across email, SMS, and direct mail, including Worn Wear and new programs. You will lead campaign lifecycle from intake to launch, partner with cross-functional teams, analyze performance, and translate business needs into scalable journeys.

This hybrid role values analytical, proactive, and collaborative candidates with 3–5+ years in CRM and hands-on ESP