CRM Analyst (Horse Racing League)

Elevate; Austin (TX); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short-Term Disability Insurance

Long-Term Disability Insurance

FSA

HSA

401k Employer Match

Paid Holidays

Unlimited PTO

Paid Parental Leave

Job summary

Elevate is seeking a CRM Analyst to join our team and play an important role in supporting our partnership with Horse Racing League. This position analyzes, implements, interprets, presents, and communicates data to enhance processes, decision‑making, and outcomes for the League.

The CRM Analyst will support sales enablement, assist with pipeline management, and help sales executives close new business while deepening customer profiles.

Qualifications

• 1+ year of relevant work experience in a CRM-focused role.
• Salesforce certifications are a plus.
• Sports/entertainment industry experience is a plus.
• Strong communication and data storytelling skills.

Responsibilities

• Primary CRM Administration; day-to-day support and training for Salesforce users.
• Use Salesforce objects to collect, maintain, and query data for insights.
• Assist with pipeline management to support data-driven decisions.
• Execute lead scoring to prioritize opportunities.
• Manage and distribute leads for campaigns across sources.
• Collaborate with CRM and sales to improve processes and data integrity.
• Assist Marketing with list development and client CRM engagements across systems.

Skills

CRM management

Lead development

Dashboard creation

Data modeling

Ticket sales

Education

Business Analytics

Data Analytics

Information Systems

Tools

Salesforce

HubSpot

Dynamics

Tableau

Power BI

Job description

About Elevate

Elevate is an award-winning global sports and entertainment agency founded in 2018 and the chosen growth partner for the world’s leading brands, properties, and experience-driven businesses. Through one integrated model, Elevate serves as the trusted advisor for more than 1,000 clients, helping them solve complex challenges and drive business wins.

About Horse Racing League

Horse Racing League is a bold new entrant to the world of sports, reimagining one of the most storied competitions for a modern, global audience. Launching its inaugural season in 2027, the League brings together elite talent across a season built around initially three marquee events, blending world‑class competition with the media, entertainment, and consumer‑brand experiences today’s fans expect. As an emerging league at the intersection of sport and entertainment, Horse Racing League is positioned for accelerated growth, offering partners a rare ground‑floor opportunity to shape the identity of a franchise from its very first season. Backed by ambitious ownership and a forward‑looking commercial strategy, the League is committed to building enduring partnerships that grow alongside it.

Position Overview: CRM Analyst

Elevate is seeking a CRM Analyst to join our team and play an important role in supporting our partnership with Horse Racing League. This position will play an integral role by analyzing, implementing, interpreting, presenting, and communicating data to enhance processes, decision‑making, and outcomes for Horse Racing League. The CRM Analyst will effectively support sales enablement and is vital to sales executives as they understand and use CRM to close new business, and equally vital to our service and retention efforts, helping us deepen customer profiles and identify impactful ways to engage our audience. The CRM Analyst will receive direct exposure to and support from the Elevate BI team.

The ideal candidate is an analytical team player and great communicator, who is versed in CRM management, lead development, dashboard creation, data modeling, and ticket sales.

This is an in‑office role, based in Austin, TX. This position is expected to attend additional event(s) and/or department events as scheduled throughout the year and may require a limited amount of travel.

What You’ll Do

• Primary CRM Administration; provide day‑to‑day support and training for users of Elevate’s Salesforce instance
• Use standard and custom Salesforce objects to collect, maintain, and query data that leads to actionable insights for sales leaders
• Assist CRM team with pipeline management, helping sales leaders to make data‑driven decisions from current and future sales opportunities
• Execute lead scoring program to prioritize leads based on multiple criteria
• Manage, select, and distribute leads from a variety of lead sources for B2C campaigns
• Collaborate with CRM team and sales leaders to enhance user processes and data integrity
• Assist internal teams, such as Marketing, with list development
• Assist with client CRM engagements, spanning multiple systems (HubSpot, Dynamics, etc.)

Who You Are

• Bachelor's degree in Business Analytics, Data Analytics, Marketing, Information Systems, Statistics, Computer Science, Business Administration, or a related analytical field preferred
• At least 1+ year of relevant work experience (in a CRM focused role preferred)
• Relevant Salesforce certifications a plus
• Sports and or entertainment industry experience a plus

What Makes You Stand Out

• Familiarity with Salesforce or other CRM systems (HubSpot, Dynamics, etc.), including workflows and customizations
• Familiarity with basic database concepts and the relationships between accounts, contacts, opportunities, and products
• Proficient in Microsoft and Google suites
• Experience using a data visualization tool such as Tableau or Power BI to tell stories with the data
• Self‑starter with a positive, “no‑quit” attitude
• People‑oriented. Ability to collaborate and influence diverse teams. Strong communication skills that can tell the story of the data
• Ability to manage multiple projects and deadlines in a fast‑paced environment
• Creative, analytical thinker with strong attention to detail
• Understands the importance of preserving confidentiality

Compensation & Benefits Details

• This position offers a competitive salary
• Employment Type: Full‑Time
• Medical, Dental, Vision, Life, Short‑Term & Long‑Term Disability Insurance, FSA, HSA and more
• 401k Employer Match (after meeting eligibility requirements)
• 14 Paid Holidays
• Unlimited PTO
• Paid Parental Leave

Working Conditions

• Primarily office‑based with frequent attendance at events, community engagements, and client meetings
• Minimal travel but may be required for special events or out‑of‑office appointments
• Schedule: May include evenings, weekends, and holidays, especially during the racing season and major events

The qualifications listed above represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [e-mail].

We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.