Manager, CRM Marketing

PrizePicks; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Company-subsidized health plans

Annual bonus

Flexible PTO

Remote-friendly

Job summary

PrizePicks is hiring a Manager, CRM Marketing to lead a 2-person team and drive engagement through end-to-end CRM campaigns across the customer lifecycle. You will shape journeys, segment audiences, and coordinate across marketing, product, and analytics.

The role emphasizes cross-channel personalization, A/B testing, data analysis, and scalable campaign operations. Remote-friendly with compensation guidance provided during recruitment.

Qualifications

• Bachelor's degree preferred but not required.
• 7+ years in customer success, email, lifecycle, or CRM marketing.
• Proficiency with Braze, Moveable Ink or similar tools.
• Strong understanding of email/in-app/push marketing and copywriting.
• Experience in the Daily Fantasy Sports or gaming industry is preferred.
• Ability to analyze data and metrics to drive actionable insights.
• Organized and detail oriented; able to multitask.
• Excellent communication and collaboration skills.

Responsibilities

• Oversee a CRM strategy team to plan, create and implement complex campaigns across the customer journey.
• Develop and optimize customer journeys and touchpoints.
• Establish the optimal channel mix and cadence based on audience behavior.
• Design and own customer segmentation and monitor performance with Analytics.
• Orchestrate cross-channel personalization and cohesive messaging.
• Oversee A/B testing and experimentation roadmap.
• Stay informed on industry trends and competitors.
• Coordinate with marketing, product, and analytics teams for alignment.
• Own CRM calendar and content schedule to keep customers engaged.
• Monitor campaign metrics and provide insights for improvement.
• Mentor CRM team on lifecycle thinking and business cases.

Skills

CRM marketing

Email marketing

Customer segmentation

Lifecycle marketing

A/B testing

Analytics

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Braze

Moveable Ink

Job description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

PrizePicks is seeking a highly motivated and experienced Manager, CRM Marketing. This individual will oversee a team of 2 and will play a pivotal role in enhancing customer relationships and driving engagement through operationalization of marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation.

What you'll do:

• Oversee a CRM strategy team to plan, create and implement complex CRM campaigns throughout the customer journey and improve engagement, retention, and loyalty.
• Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
• Establish the optimal channel mix and communication cadence based on audience behavior and business goals.
• Design and own customer segmentation creation and management, evaluating segment and campaign performance, and partnering with Analytics to identify opportunities for optimization and long-term vision for audience strategy.
• Orchestrate cross-channel personalization and cohesivity for consistent messaging and customer experiences across platforms
• Oversee A/B testing and experimentation roadmap to optimize campaign performance and drive lift at different stages of the customer lifecycle.
• Stay informed about industry trends and competitor activities to evaluate and develop innovative strategies for customer engagement.
• Oversee relationships with cross-functional teams including marketing, product, and analytics to ensure alignment across CRM campaigns and roadmaps to level up our program.
• Own and manage the CRM calendar and daily/weekly/monthly campaign schedules, overseeing a robust content calendar to keep customers engaged.
• Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.
• Mentor CRM team members on strategic lifecycle thinking and business case development.

What you have:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
• Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools is highly preferred.
• Strong understanding of email/in-app/push marketing best practices and copywriting skills.
• Experience in the Daily Fantasy Sports or gaming industry is preferred.
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
• Organized and detail oriented
• Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.

Where you'll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $110,000 to $130,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.

This application period will remain open for 30 days. We're committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Benefits you'll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks:

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.