Creator Partnerships & Growth Lead

Valerie Group; United States; Remote; USD 100,000 - 180,000; Full time

Job summary

Valerie Group is seeking a UGC Partnerships Lead to build and scale creator-led growth across its ecommerce brands. You’ll own the end-to-end creator lifecycle—from sourcing and outreach to partnerships, content delivery, and performance attribution.

You’ll collaborate with Creative, Paid Media, Analytics, Brand, and POD teams to identify high-potential creators and content that drive measurable revenue, not just reach. You’ll focus on scalable pipelines and strong commercial outcomes.

Qualifications

• 4–6+ years of experience in influencer marketing, UGC, creator partnerships, affiliate marketing, or performance creative.
• Proven experience building and managing creator partnerships that generated measurable ecommerce or revenue outcomes.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, UGC formats, and creator-led content.
• Experience sourcing, evaluating, outreaching, negotiating, onboarding, and managing creators end-to-end.
• Strong understanding of performance-driven creator content, including hooks, angles, CTAs, storytelling, pacing, and creative testing.
• Experience managing creator commercials, commissions, affiliate structures, licensing, usage rights, and whitelisting.
• Experience working with affiliate codes, links, UTMs, discount codes, and creator-level attribution.
• Strong understanding of ecommerce performance metrics including CTR, CVR, CPA, ROAS, revenue contribution, and content performance.
• Ability to create clear, performance-led creator briefs and manage the content review and approval process.
• Strong organisational and project management skills, with the ability to manage multiple creators, deliverables, and deadlines simultaneously.
• Strong communication, negotiation, and relationship-building skills.
• Agency experience is strongly preferred.
• Experience working with DTC or ecommerce brands is preferred.
• Familiarity with creator platforms such as Upfluence, Modash, Grin, Aspire, HypeAuditor, or similar tools.
• Comfortable working cross-functionally with Creative, Paid Media, Analytics, Brand, and POD teams.

Responsibilities

• Own end-to-end creator lifecycle from sourcing to performance review.
• Lead outreach, negotiations, briefing, and content reviews with creators.
• Track performance metrics and revenue impact from creator partnerships.
• Build scalable pipelines and templates to accelerate partnerships.
• Collaborate with Creative, Paid Media, Analytics, Brand, and POD teams.
• Experiment with formats, models, and AI-enabled workflows to optimize results.

Skills

Influencer marketing

UGC partnerships

Negotiation

Sourcing outreach

Data-driven optimization

Cross-functional collaboration

Tools

Creator platforms (Upfluence/Modash/Grin)

Job description

Valerie Group is seeking a UGC Partnerships Lead to build and scale creator-led growth across its ecommerce brands. You’ll own the end-to-end creator lifecycle—from sourcing and outreach to partnerships, content delivery, and performance attribution.

You’ll collaborate with Creative, Paid Media, Analytics, Brand, and POD teams to identify high-potential creators and content that drive measurable revenue, not just reach. You’ll focus on scalable pipelines and strong commercial outcomes.