UGC Creator Program Lead: Growth, Scripts & Paid Social

Fast-Growing DTC Brand; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Fast-Growing DTC Brand is seeking a creator program lead to own end-to-end UGC initiatives, from sourcing to onboarding and performance tracking. You will develop briefs, scripts, and hooks for paid social, collaborate with creative and paid media teams, and optimize creator selection using CAC and ROAS metrics to scale top performers.

You will partner cross-functionally to ensure alignment with brand voice and campaign goals, monitor performance, iterate content, and report insights to drive

Qualifications

• Own end-to-end UGC creator program lifecycle from sourcing to onboarding.
• Create briefs, scripts and hooks for paid social creators.
• Collaborate with creative and paid media teams to optimize performance.

Responsibilities

• Take end-to-end ownership of the UGC creator program, from sourcing and onboarding to content delivery and performance tracking.
• Develop creator briefs, scripts, and hooks that translate creative concepts into engaging, conversion-focused video assets for paid social.
• Collaborate with creative and paid media teams, using metrics like CAC and ROAS to optimize creator selection and scale top performers.

Skills

UGC program ownership

Content optimization

Performance tracking

CAC/ROAS analytics

Job description

Fast-Growing DTC Brand is seeking a creator program lead to own end-to-end UGC initiatives, from sourcing to onboarding and performance tracking. You will develop briefs, scripts, and hooks for paid social, collaborate with creative and paid media teams, and optimize creator selection using CAC and ROAS metrics to scale top performers.

You will partner cross-functionally to ensure alignment with brand voice and campaign goals, monitor performance, iterate content, and report insights to drive