Creator Live Growth Manager

TikTok Inc.; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok Inc. in the US is seeking a Creator Manager (Creator Live) to own the end-to-end success of a portfolio of creators, building scalable live businesses and growing GMV across the live ecosystem.

You will work hands-on with creators while partnering with Live Producers, Category, Ops, and Product to unlock traffic, incentives, and new live features, shaping the future of live commerce in the US.

Qualifications

• 5+ years in creator management, influencer marketing, live commerce, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable with data and metrics to inform decisions.
• Excellent communication to influence creators and cross-functional partners.
• Highly organized, proactive, execution-oriented.

Responsibilities

• Own end-to-end live performance metrics for a creator portfolio.
• Build weekly and monthly growth plans for creators across stages.
• Diagnose gaps in traffic, product, conversion, and live cadence.
• Drive scalable, repeatable creator success beyond one-off sessions.
• Design scalable growth paths guiding creators through milestones.
• Support sustainable live schedules and core live fundamentals.
• Collaborate with Live Producers, Category, Ops, Product to secure inventory and test features.
• Serve as main point of contact for creators on live-commerce topics.
• Share feedback to improve platform tools and workflows.
• Identify creators with growth potential to daily live sellers.

Skills

Creator management

Influencer marketing

Live commerce

E-commerce

Partnerships

Job description

TikTok Inc. in the US is seeking a Creator Manager (Creator Live) to own the end-to-end success of a portfolio of creators, building scalable live businesses and growing GMV across the live ecosystem.

You will work hands-on with creators while partnering with Live Producers, Category, Ops, and Product to unlock traffic, incentives, and new live features, shaping the future of live commerce in the US.