Live Commerce Account Lead - Seller Growth

TikTok Inc.; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok Inc. is seeking a leader to drive growth for TikTok Shop Live in the United States. You will design Seller Live strategies, analyze performance metrics, and manage end-to-end live planning with sellers to maximize GMV and optimize content strategies.

You will collaborate with operations, campaigns, product, and other teams to ensure scalable live promotions and long-term category growth, while staying ahead of live trends and best practices.

Qualifications

• Bachelor's Degree or equivalent practical experience with 5+ years in ecommerce or social media.
• Proven track record in business development and sales in live-streaming, e-commerce, media, or digital marketing.
• Strong ability to build 1-to-1 and 1-to-few relationships between tech platforms and sellers.
• Ability to work independently and manage multiple initiatives with bias-for-action.

Responsibilities

• Design and execute Seller Live strategies to drive sustained GMV growth.
• Analyze live-streaming performance metrics and deliver data-driven insights to optimize content strategy and improve conversion efficiency.
• Serve as the primary point of contact for assigned sellers, managing end-to-end live planning and ongoing performance coaching.
• Identify and unlock growth opportunities within the existing seller portfolio by expanding live commerce adoption and driving incremental GMV.
• Stay up to date on live trends and collaborate with cross-functional teams to align seller live promotions with broader initiatives.

Skills

Business development

Relationship building

Time management

Independent work

Education

Bachelor's degree or equivalent

Job description

TikTok Inc. is seeking a leader to drive growth for TikTok Shop Live in the United States. You will design Seller Live strategies, analyze performance metrics, and manage end-to-end live planning with sellers to maximize GMV and optimize content strategies.

You will collaborate with operations, campaigns, product, and other teams to ensure scalable live promotions and long-term category growth, while staying ahead of live trends and best practices.