Creator Live Growth Manager

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok is seeking a Creator Manager (Creator Live) to own end-to-end success of a portfolio of creators, helping them build scalable live businesses on TikTok Shop US. You will drive growth, optimize performance, and guide creators through milestones with data-driven insights.

You will partner with Live Producers, Category, Ops, Product to unlock traffic, incentives, and new live features, shaping a sustainable live strategy and creator ecosystem.

Qualifications

• 3+ years of experience in: Creator management, influencer marketing, live commerce, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable working with data and metrics to inform decisions.
• Excellent communication skills — able to influence creators and XFN partners.

Responsibilities

• Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.
• Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).
• Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.
• Drive creators toward repeatable, scalable success rather than one-off live session wins.
• Design and operationalize scalable creator growth paths, guiding creators through key milestones.
• Support creators in developing sustainable live schedules, strong product strategies, and core live fundamentals (pitching, pacing, engagement, and retention).
• Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.
• Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.
• Partner closely with Live Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools).
• Serve as the primary point of contact for creators on all live-commerce-related topics.
• Collaborate cross-functionally with Category teams (Beauty, Fashion, Health, POP, Home, etc.), Product and Algorithm partners, and Campaign, Ops, and Finance teams.
• Translate platform strategy and priorities into clear, actionable guidance for creators.
• Surface creator feedback and data-driven insights to improve platform tools, workflows, and live commerce capabilities.
• Identify and develop creators with potential to grow into daily live sellers, expert creators, and ecosystem-building leaders.
• Contribute to creator playbooks, education materials, and best practices for Creator Live.
• Help raise the overall quality bar of live commerce content and operations across the platform.

Skills

Creator management

Influencer marketing

Live commerce

E-commerce

Partnerships

Job description

TikTok is seeking a Creator Manager (Creator Live) to own end-to-end success of a portfolio of creators, helping them build scalable live businesses on TikTok Shop US. You will drive growth, optimize performance, and guide creators through milestones with data-driven insights.

You will partner with Live Producers, Category, Ops, Product to unlock traffic, incentives, and new live features, shaping a sustainable live strategy and creator ecosystem.