Creator Growth & Content Operations Lead

TikTok; Los Angeles (CA); On-site; USD 116,000 - 258,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Parental leave

Disability insurance

Job summary

TikTok LIVE is a core part of TikTok’s ecosystem, focused on real-time, interactive experiences that connect creators, users, and communities at scale. This role centers on owning vertical strategy, developing growth initiatives, and driving data-informed decisions to improve content quality and ecosystem health.

You will collaborate with cross-functional teams to optimize content supply, creator growth, and monetization while aligning with platform standards and regional market needs.

Qualifications

• Bachelor's degree in a relevant field.
• Experience in content strategy, vertical operations, growth strategy, creator operations, or content monetization.
• Strong analytical skills using quantitative and qualitative insights to identify opportunities.
• Solid business sense balancing content quality, user engagement, creator growth, and performance.
• Excellent stakeholder and project management across cross-functional initiatives.

Responsibilities

• Own vertical strategy & operations; grow growth and performance for assigned content verticals.
• Develop scalable content & growth strategies using creator lifecycle, behaviors, and market dynamics.
• Analyze business performance across creators, content, and users to identify opportunities.
• Lead strategic programs to improve creator growth, content quality, monetization, and ecosystem health.
• Become the subject matter expert on verticals by tracking trends and competition.
• Collaborate with Product, Data Science, Engineering, Marketing, Policy, and regional teams to influence product & priorities.
• Define success metrics and continuously optimize strategies through data-driven experimentation.

Skills

Content strategy

Vertical operations

Growth strategy

Creator operations

Content monetization

Stakeholder management

Project management

Education

Bachelor's degree

Job description

TikTok LIVE is a core part of TikTok’s ecosystem, focused on real-time, interactive experiences that connect creators, users, and communities at scale. This role centers on owning vertical strategy, developing growth initiatives, and driving data-informed decisions to improve content quality and ecosystem health.

You will collaborate with cross-functional teams to optimize content supply, creator growth, and monetization while aligning with platform standards and regional market needs.