Live Campaigns Growth & Ops Lead

TikTok; Los Angeles (CA); On-site; USD 151,000 - 342,000; Full time

Job summary

TikTok is seeking a senior LIVE Campaigns leader to drive US campaigns and revenue growth. You will guide planning, budgeting, and cross-functional collaboration with marketing, operations, and revenue teams to craft engaging live experiences.

The role emphasizes data-driven decision making, strategic analysis, and strong leadership to elevate campaign quality and impact across the LIVE ecosystem.

Qualifications

• Minimum 5+ years experience in campaigns, UG, Operations or Marketing, with at least 2 years in a leadership role.
• Proven track record managing campaigns and large-scale offline events.
• Strong project management skills with ability to juggle multiple tasks and priorities.
• Excellent communication and interpersonal skills with a collaborative approach.
• Proficiency in data analytics and strategic analysis tools.

Responsibilities

• Lead planning and execution of US campaigns and drive revenue growth.
• Use data analytics to monitor campaign performance and derive actionable insights.
• Conduct strategic analysis to identify trends and opportunities in campaigns.
• Manage campaign budgets, timelines, and resources for operational efficiency.
• Oversee deployment of tech and product solutions to enhance engagement and quality.
• Provide leadership to the campaigns team and support professional development.
• Collaborate with marketing, frontline operations, and revenue product teams.
• Foster relationships with vendors, partners, and sponsors.
• Ensure compliance with regulations and company policies for live campaigns.

Skills

Campaign management

Leadership

Data analytics

Strategic analysis

Communication

Job description

TikTok is seeking a senior LIVE Campaigns leader to drive US campaigns and revenue growth. You will guide planning, budgeting, and cross-functional collaboration with marketing, operations, and revenue teams to craft engaging live experiences.

The role emphasizes data-driven decision making, strategic analysis, and strong leadership to elevate campaign quality and impact across the LIVE ecosystem.