Creator Growth & Campaigns Lead (Live)

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid holidays and time off

Job summary

TikTok LIVE is a core part of TikTok’s ecosystem, focused on building real-time, interactive experiences that connect creators, users, and communities at scale. The team drives monetization and growth through creator networks, with a cross-functional approach to strategy, product, and operations.

This role owns the end-to-end campaigns, defines success metrics, and leads GTM for LIVE features, partnering with Product, Data, and Operations to deliver impact across markets.

Qualifications

• Experience in monetization, growth, or campaign operations within live streaming or content platforms.
• Experience collaborating with Product teams to translate business needs into product features and drive adoption at scale.
• Strong ownership and problem-solving skills; able to operate in ambiguous environments and deliver results with speed and quality.
• Fluency in written and spoken Chinese is needed to manage stakeholders in China market.

Responsibilities

• Own the full lifecycle of creator network campaigns from strategy to post-campaign analysis.
• Define success metrics and build data-driven frameworks to evaluate campaign and product performance.
• Lead go-to-market strategy and execution for key TikTok LIVE features across creator networks.
• Work with Product, Data, and Operations to align priorities and deliver against goals.

Skills

Monetization growth campaigns

Product feature adoption

Ownership & problem solving

Chinese language proficiency

Job description

TikTok LIVE is a core part of TikTok’s ecosystem, focused on building real-time, interactive experiences that connect creators, users, and communities at scale. The team drives monetization and growth through creator networks, with a cross-functional approach to strategy, product, and operations.

This role owns the end-to-end campaigns, defines success metrics, and leads GTM for LIVE features, partnering with Product, Data, and Operations to deliver impact across markets.