Creator Campaigns & Education Lead

TikTok; Los Angeles (CA); On-site; USD 89,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Short-term and long-term disability

Life insurance

10 paid holidays per year

Paid sick days

Paid Personal Time (PT)

Job summary

TikTok is seeking a Campaign and Education Manager to lead livestream campaigns and creator education initiatives from our Global Operations team in Culver City, CA. You will monitor performance, analyze data, and collaborate across teams to optimize engagement and revenue.

Success requires a Master’s or Bachelor’s degree in a relevant field and 1–3 years of related experience, including designing marketing strategies and measuring outcomes.

Qualifications

• Master’s or Bachelor's degree in a related field with required experience in marketing strategy and data-driven decision making.
• Experience designing online marketing campaign strategy and measuring performance against business KPIs.
• Ability to manage projects, timelines, and cross-functional coordination.

Responsibilities

• Develop livestream campaigns aligned with business objectives and growth targets.
• Monitor and analyze campaign data and creator performance to identify insights, optimize engagement, and improve monetization strategies.
• Research market trends and adjust strategies accordingly.
• Develop scalable creator education programs (short-form video content, LIVE workshops, training materials).
• Collaborate with cross-functional teams to align with TikTok LIVE goals and user needs.
• Translate complex product features and goals into creator resources.
• Conduct post-campaign analysis and generate actionable reports for scaling.
• Build and maintain relationships with creators, agencies, and partners.

Skills

Campaign management

Data analysis

Market research

Creator relations

Education program development

Communication

Education

Master’s degree in Business Administration, Management, Media Studies, Communications, Marketing, Data Analytics, Statistics, or related field

Bachelor’s degree in Business Administration, Management, Media Studies, Communications, Marketing, Data Analytics, Statistics, or related field

Tools

Excel

Job description

TikTok is seeking a Campaign and Education Manager to lead livestream campaigns and creator education initiatives from our Global Operations team in Culver City, CA. You will monitor performance, analyze data, and collaborate across teams to optimize engagement and revenue.

Success requires a Master’s or Bachelor’s degree in a relevant field and 1–3 years of related experience, including designing marketing strategies and measuring outcomes.