Creator Programs Lead & Growth Strategist

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Job summary

TikTok is seeking a Program Manager to own creator programs end-to-end, collaborating with Product and cross-functional teams to scale initiatives in North America. You will analyze program data, report on performance, and drive improvements with a high degree of autonomy.

The role emphasizes ownership, strong communication, and hands-on experience with creator ecosystems. This position is based in Los Angeles with potential remote considerations in a fast-paced, globally distributed team.

Qualifications

• 5+ years in program management, marketing, or a closely related field.
• Solid grasp of the creator economy and hands-on experience working with creators.
• Comfort with data – dashboards, self-serve tools, and basic querying to drive decisions.
• Sharp communicator, written and verbal, across all levels.
• High ownership mentality — you spot gaps, flag them, and fix them.
• Experience running creator product adoption programs specifically.
• Background in product operations or product program management.
• Experience collaborating across global teams and time zones.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy.
• Partner closely with Product to streamline how programs run and scale.
• Dig into program data to spot problems early and build solutions before they become blockers.
• Keep stakeholders informed with clear, regular reporting on program performance and key insights.
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design.

Skills

Program management

Creator economy

Data-driven

Clear communication

Ownership mindset

Creator product adoption

Product operations

Cross‑functional collaboration

Job description

TikTok is seeking a Program Manager to own creator programs end-to-end, collaborating with Product and cross-functional teams to scale initiatives in North America. You will analyze program data, report on performance, and drive improvements with a high degree of autonomy.

The role emphasizes ownership, strong communication, and hands-on experience with creator ecosystems. This position is based in Los Angeles with potential remote considerations in a fast-paced, globally distributed team.