Global Education & Certification Programs Manager

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a leader to drive the go-to-market of TikTok Academy’s industry certification and partner education worldwide. You will own education roadmaps, collaborate with global and regional marketing and sales teams, and partner with agencies to accelerate new client acquisition and product growth.

The role emphasizes cross-functional alignment, measurement, and the design of scalable learning experiences across markets, ensuring content is clear, actionable, and impactful for diverse

Qualifications

• Minimum 5+ years of experience in product education strategy, content development, product marketing or client education roles
• Proven experience building and executing educational roadmaps or learning programs that drive measurable business outcomes
• Demonstrated ability to develop lead nurturing models or customer engagement campaigns
• Strong cross-functional partnership skills, with experience collaborating with product marketing or product teams
• Excellent written and verbal communication skills, with ability to translate complex product concepts into clear, actionable educational content

Responsibilities

• Drive go-to-market programs for agencies by developing strategic education roadmaps to deliver certification and learner nurture goals
• Partner with leadership to build goals and strategies based on wider marketing organization goals
• Partner cross-functionally with global agency and marketing XFNs to support certification adoption, from organizing study sessions to executing certification days
• Own measurement and reporting for education go‑to‑market efforts
• Develop and maintain Industry Certification and Partner Education programs to accelerate new client acquisition and product growth
• Collaborate with the Global Industry Education team to design, build and optimize learning experiences, learner engagement tactics, and program analysis for TikTok Academy

Skills

Product education

Content development

Product marketing

Client education

Cross-functional partnering

Communication

Job description

TikTok is seeking a leader to drive the go-to-market of TikTok Academy’s industry certification and partner education worldwide. You will own education roadmaps, collaborate with global and regional marketing and sales teams, and partner with agencies to accelerate new client acquisition and product growth.

The role emphasizes cross-functional alignment, measurement, and the design of scalable learning experiences across markets, ensuring content is clear, actionable, and impactful for diverse