Campaign and Education Manager (Multiple Positions)

TikTok; Los Angeles (CA); On-site; USD 89,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Short-term and long-term disability

Life insurance

10 paid holidays per year

Paid sick days

Paid Personal Time (PT)

Job summary

TikTok is seeking a Campaign and Education Manager to lead livestream campaigns and creator education initiatives from our Global Operations team in Culver City, CA. You will monitor performance, analyze data, and collaborate across teams to optimize engagement and revenue.

Success requires a Master’s or Bachelor’s degree in a relevant field and 1–3 years of related experience, including designing marketing strategies and measuring outcomes.

Qualifications

• Master’s or Bachelor's degree in a related field with required experience in marketing strategy and data-driven decision making.
• Experience designing online marketing campaign strategy and measuring performance against business KPIs.
• Ability to manage projects, timelines, and cross-functional coordination.

Responsibilities

• Develop livestream campaigns aligned with business objectives and growth targets.
• Monitor and analyze campaign data and creator performance to identify insights, optimize engagement, and improve monetization strategies.
• Research market trends and adjust strategies accordingly.
• Develop scalable creator education programs (short-form video content, LIVE workshops, training materials).
• Collaborate with cross-functional teams to align with TikTok LIVE goals and user needs.
• Translate complex product features and goals into creator resources.
• Conduct post-campaign analysis and generate actionable reports for scaling.
• Build and maintain relationships with creators, agencies, and partners.

Skills

Campaign management

Data analysis

Market research

Creator relations

Education program development

Communication

Education

Master’s degree in Business Administration, Management, Media Studies, Communications, Marketing, Data Analytics, Statistics, or related field

Bachelor’s degree in Business Administration, Management, Media Studies, Communications, Marketing, Data Analytics, Statistics, or related field

Tools

Excel

Job description

Discover a career that energizes and excites you every day.

@2026 TikTok

Global Operations

Campaign and Education Manager (Multiple Positions)

Location:

Employment Type:

Regular

Job Code:

A91343B

Share this listing:

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

About the Team

Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities

Develop livestream campaigns aligned with business objectives and growth targets. Monitor and analyze campaign data and creator performance to identify insights, optimize engagement, and improve monetization strategies. Research market trends, monitor industry statistics, and adjust strategies accordingly. Develop scalable creator education programs, such as short‑form video content, LIVE workshops, and campaign‑based training materials. Collaborate with cross‑functional teams to ensure campaign and educational initiatives align with TikTok LIVE goals and user needs. Translate complex product features and business goals into easy‑to‑understand creator communication and educational resources. Conduct post‑campaign analysis and generate actionable reports to guide future initiatives and scaling strategies. Build and maintain relationships with creators, agencies, and community partners to foster growth and retention.

Qualifications

Must have a Master’s degree or foreign equivalent degree in Business Administration, Management, Media Studies, Communications, Marketing, Data Analytics, Statistics, or a related field, and 1 year of related work experience; OR a Bachelor’s degree or foreign equivalent degree in Business Administration, Management, Media Studies, Communications, Marketing, Data Analytics, Statistics, or a related field, and 3 years of related work experience. Of the required experience, must have 1 year of experience in each of the following: Designing online marketing campaign strategy, including synchronizing online content and marketing product strategy to optimize revenue; Iterating on the online marketing campaign strategy using market trend and data insight; Designing measurement plan, performance measurement metrics, and media effectiveness learning agenda to drive progress on business KPIs; Project management, including creating project plans, managing timelines, and coordinating tasks with cross‑functional teams; Gathering and analyzing large digital data sets containing both structured and unstructured data to derive customer insights using Excel; and Conducting market research and audience testing for the company's products and product features.

Travel requirement: Domestic travel required up to 5%.

Employer Details

Employer: TT Commerce & Global Services LLC
Type: Full time, 40 hours/week
Location: Culver City, CA
Salary Range: $88920 - $159600 per year

Job Information

The base salary range for this position in the selected city is $88920 - $159600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;

EEO/DEI

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request#IND-DNI

TikTok is committed to an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.