Creator Marketing Campaigns Manager

TikTok; Los Angeles (CA); On-site; USD 116,000 - 258,000; Full time

Job summary

TikTok in Los Angeles is seeking a Marketing Campaigns Manager to own end-to-end product marketing campaigns that drive awareness, perception, adoption, and usage among professional creators. You will manage paid campaigns across on- and off-platform channels with agencies and cross-functional partners.

This hands-on role focuses on translating product priorities into high-quality campaigns, optimizing outcomes with data, and documenting learnings to inform future efforts across regions.

Qualifications

• 5+ years of experience in product marketing, performance marketing, or paid campaign execution.
• Proven experience running paid campaigns for products (tech, platforms, tools, or creator products).
• Strong understanding of creator-style, product-led creative (not traditional brand ads).
• Experience managing agencies and external partners.
• Strong project management, organization, and cross-functional coordination skills.
• Comfort working with data, metrics, and performance insights to inform decisions.

Responsibilities

• Own product marketing campaigns end to end: Plan and execute paid marketing campaigns tied to creator product awareness, perception, and adoption across on- and off-platform channels.
• Drive scale and performance: Use paid campaigns to deliver both top-of-funnel outcomes (awareness, perception) and lower-funnel outcomes (product adoption, usage).
• Lead creative and agency execution: Write briefs, review scripts and creative, and manage agencies while staying hands-on throughout execution and optimization.
• Optimize based on results: Monitor performance against core metrics and adjust messaging, creative, and targeting based on learnings.
• Coordinate and document: Partner with Product, Comms, and Creator Marketing Teams to align priorities, and document learnings to inform future campaigns and global best practices.

Skills

Product marketing

Performance marketing

Paid campaigns

Agency management

Cross-functional

Data-driven

Job description

TikTok in Los Angeles is seeking a Marketing Campaigns Manager to own end-to-end product marketing campaigns that drive awareness, perception, adoption, and usage among professional creators. You will manage paid campaigns across on- and off-platform channels with agencies and cross-functional partners.

This hands-on role focuses on translating product priorities into high-quality campaigns, optimizing outcomes with data, and documenting learnings to inform future efforts across regions.