Creator Activations Manager - TikTok Operations

TikTok; New York (NY); On-site; USD 122,000 - 272,000; Full time

Job summary

TikTok is seeking a Creator Activations Manager in New York to lead end-to-end activations that boost product awareness and adoption among creators. You will manage partnerships, programs, and major campaigns with cross-functional teams to deliver on product priorities.

You’ll drive scale and conversion through creator touchpoints, measure impact, and share learnings to optimize future activations. This role fits a marketing generalist adept at navigating fast-moving priorities.

Qualifications

• Minimum 5+ years in marketing, partnerships, activations, or programs.
• Experience delivering creator-facing initiatives tied to product goals.
• Strong project management and cross-functional coordination skills.
• Ability to manage agencies and external partners.
• Clear communicator able to balance speed, quality, and alignment.

Responsibilities

• Own creator activations end to end: plan and execute activations tied to product priorities.
• Drive scale and conversion through partnerships and creator touchpoints.
• Lead cross-functional execution across internal and external stakeholders.
• Operate as a marketing generalist with strategy, execution, and measurement.
• Measure outcomes, document learnings, and share case studies.

Skills

Project management

Cross-functional coordination

Marketing strategy

Communications

Partnerships

Job description

Discover a career that energizes and excites you every day.

@2026 TikTok

Global Operations

Creator Activations Manager - TikTok Operations

Location:

New York

Employment Type:

Regular

Job Code:

A41623A

Share this listing:

Responsibilities

About the Team:The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness and adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, product information, and inspiration to elevate their content and experiences.

About the Role:- We’re looking for a Creator Activations Manager to lead end-to-end execution of creator-facing activations that drive product awareness, perception, and adoption.

• Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments.
• Drive scale and conversion: Use partnerships and creator touchpoints to deliver product narratives at scale and convert awareness and interest into action (eg lead generation, sign-ups, product adoption).
• Lead cross-functional execution: Act as the project lead across internal and external stakeholders to deliver activations on time and to standard.
• Operate as a marketing generalist: Combine strategy development with operational excellence. Apply core marketing skills across messaging, creative review, execution, and measurement, adapting quickly to changing priorities.
• Measure and document impact: Track outcomes, capture learnings, and share case studies to improve future activations and inform global best practices.

Qualifications

Minimum Qualification(s)- 5+ years of experience in marketing, partnerships, activations, or programs- Experience delivering creator-facing or customer-facing initiatives tied to product goals- Strong project management and cross-functional coordination skills- Comfort managing agencies and external partners- Ability to operate as a marketing generalist with limited resourcing- Clear communicator who can balance speed, quality, and stakeholder alignment

Preferred Qualification(s)- Experience with industry events, partnerships, or experiential marketing- Familiarity with the creator economy, media, or technology platforms- Experience working across multiple markets or regions

Job Information

The base salary range for this position in the selected city is $121600 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request