Creator Activations Lead for Global Campaigns

TikTok; New York (NY); On-site; USD 122,000 - 272,000; Full time

Job summary

TikTok is seeking a Creator Activations Manager in New York to lead end-to-end activations that boost product awareness and adoption among creators. You will manage partnerships, programs, and major campaigns with cross-functional teams to deliver on product priorities.

You’ll drive scale and conversion through creator touchpoints, measure impact, and share learnings to optimize future activations. This role fits a marketing generalist adept at navigating fast-moving priorities.

Qualifications

• Minimum 5+ years in marketing, partnerships, activations, or programs.
• Experience delivering creator-facing initiatives tied to product goals.
• Strong project management and cross-functional coordination skills.
• Ability to manage agencies and external partners.
• Clear communicator able to balance speed, quality, and alignment.

Responsibilities

• Own creator activations end to end: plan and execute activations tied to product priorities.
• Drive scale and conversion through partnerships and creator touchpoints.
• Lead cross-functional execution across internal and external stakeholders.
• Operate as a marketing generalist with strategy, execution, and measurement.
• Measure outcomes, document learnings, and share case studies.

Skills

Project management

Cross-functional coordination

Marketing strategy

Communications

Partnerships

Job description

TikTok is seeking a Creator Activations Manager in New York to lead end-to-end activations that boost product awareness and adoption among creators. You will manage partnerships, programs, and major campaigns with cross-functional teams to deliver on product priorities.

You’ll drive scale and conversion through creator touchpoints, measure impact, and share learnings to optimize future activations. This role fits a marketing generalist adept at navigating fast-moving priorities.