CPG Program Manager: Growth, Coaching & Strategy

MarketSource Inc.; Appleton (WI); On-site; USD 70,000 - 95,000; Full time

Job summary

MarketSource Inc. is seeking a Program Manager - Consumer Packaged Goods to lead a high-performing team driving client programs across retail and e-commerce channels. The role focuses on executing strategic plans, managing staff, and delivering measurable business results for top brands.

You will guide program activities, mentor team members, maintain client relationships, and ensure delivery against growth drivers while leveraging CRM tools and MS Office.

Qualifications

• Strong understanding of the Consumer Packaged Goods industry including manufacturers, retailers, wholesalers, distributors, brokers, and partners.
• Experience creating, implementing and managing high-performance programs with aggressive goals and measurable results.
• Willingness to travel ~25% with some out-of-state/overnight travel.
• Excellent written, oral and presentation skills.
• Proficient in MS Office and CRM tools.

Responsibilities

• Oversee the execution of CPG sales and account-management strategies across multiple channels.
• Drive core growth drivers: distribution, pricing, shelving, merchandising, promo activity, innovation, assortment, and product availability.
• Plan and direct program activities to meet financial and performance targets agreed with MarketSource and the client.
• Direct program staff and monitor employee activity; manage client commitments and expectations.
• Coach and develop team members to achieve goals and drive performance.
• Develop and implement processes to measure and drive performance; provide executive-level reporting.
• Coordinate contingency plans for business continuity and lead regular client-facing reviews.
• Recruit, select and develop staff to meet company objectives and maintain strong operating rhythm.

Skills

CPG knowledge

Account management

Sales strategies

Coaching

Team leadership

Forecasting

CRM proficiency

Communication

Presentations

MS Office

Travel readiness

Education

Bachelor's degree

Tools

CRM software

MS Office

Job description

MarketSource Inc. is seeking a Program Manager - Consumer Packaged Goods to lead a high-performing team driving client programs across retail and e-commerce channels. The role focuses on executing strategic plans, managing staff, and delivering measurable business results for top brands.

You will guide program activities, mentor team members, maintain client relationships, and ensure delivery against growth drivers while leveraging CRM tools and MS Office.