CPG Paid Ads Specialist: Client Growth

Powerdigitalmarketing; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Power Digital is seeking a Paid Advertising Specialist to support end-to-end campaigns across Meta, Google, TikTok, and more. You will work with lead Strategists to optimize performance and deliver data-driven insights.

You will manage timelines, budgets, and testing roadmaps, while presenting clear performance recaps to clients. A background in e-commerce direct response and strong Excel/data skills are required.

Qualifications

• 1-2 years of digital marketing experience; agency experience is a plus.
• 1+ years of Direct Response marketing experience in E-Commerce; Lead Gen and B2B a plus.
• 1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid advertising strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skills
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Responsibilities

• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Skills

Digital marketing

Direct response

Excel

Data analytics

Client communication

Time management

Self-starter

Problem solving

Tools

Google Analytics

Shopify

Meta Ads

Google Ads

Job description

Power Digital is seeking a Paid Advertising Specialist to support end-to-end campaigns across Meta, Google, TikTok, and more. You will work with lead Strategists to optimize performance and deliver data-driven insights.

You will manage timelines, budgets, and testing roadmaps, while presenting clear performance recaps to clients. A background in e-commerce direct response and strong Excel/data skills are required.