CPG Paid Ads Specialist — Growth & Analytics

Power Digital Marketing; United States; On-site; USD 55,000 - 75,000; Full time

Job summary

Power Digital Marketing is seeking a Paid Advertising Specialist in the United States to support and own end-to-end paid campaigns across key platforms. The role emphasizes data-driven optimization, reporting, and collaboration with lead Strategists to drive client growth.

Ideal candidates have 1–2 years in digital marketing, direct response experience for e-commerce, and proficiency with Meta/Google Ads. A strong analytical mindset and excellent communication are required.

Qualifications

• 1–2 years of digital marketing experience, agency experience a plus.
• 1+ years of Direct Response marketing experience in E-Commerce; Lead Gen and B2B a plus.
• 1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus.

Responsibilities

• Maintain flawless execution across paid advertising platforms (Meta, Google, TikTok, etc.) with accurate setup and QA.
• Own timelines, budgets, pacing, and day-to-day performance with high ownership.
• Execute and optimize campaigns end-to-end, including ad builds, optimizations, reporting, pacing, and performance monitoring.
• Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations.
• Incorporate client objectives and brand nuances into execution and strategy.
• Demonstrate calm, solutions-oriented problem solving during volatility or pivots.
• Monitor budget pacing and flag risks or opportunities early.
• Manage testing roadmaps and prioritize experiments.
• Deliver on-time launches and updates for campaigns and deliverables.
• Prepare and present performance reports with clear data storytelling.
• Leverage Nova ecosystem tools to inform strategy, execution, and reporting.
• Introduce efficiencies and process improvements to enhance team operations.
• Utilize AI technologies to improve efficiency and analysis where applicable.

Skills

Digital marketing

Direct Response

Paid ads management

Excel

Data analysis

Client communication

Tools

Google Analytics

Shopify

Meta Ads Manager

Google Ads

Job description

Power Digital Marketing is seeking a Paid Advertising Specialist in the United States to support and own end-to-end paid campaigns across key platforms. The role emphasizes data-driven optimization, reporting, and collaboration with lead Strategists to drive client growth.

Ideal candidates have 1–2 years in digital marketing, direct response experience for e-commerce, and proficiency with Meta/Google Ads. A strong analytical mindset and excellent communication are required.