Ecommerce Web Experience Specialist

Pearson; Denver (CO); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to administer public websites and CMS, shaping digital experiences, ensuring brand quality, and managing new content and features across Pearson Virtual Schools’ properties.

The role requires collaboration with internal teams, strong organizational skills, and proficiency with web CMSs including Adobe Experience Manager, plus analytics and SEO responsibilities to optimize conversion and user experience.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Previous experience using website analytics reporting platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Ability to work independently and proactively.
• Enjoys being a team player in a close, highly collaborative environment.
• Ability to manage multiple projects with changing priorities and meet deadlines.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Understand audience needs and create content that engages users and optimizes conversion.
• Collaborate with creative and brand teams for content alignment.
• Conduct quality control and testing via site audits and implement improvements.
• Adhere to established style guidelines and accessibility standards (WCAG).
• Work with web development and UX teams to design strong digital experiences for mobile and desktop.
• Partner with analytics and CRO teams to design and implement A/B and multivariate tests.
• Define and implement SEO strategies for website properties.
• Manage workflow to ensure timely delivery of campaigns and initiatives.
• Stay updated on new technologies and best practices in accessibility, design, SEO, analytics, and lead conversion.

Skills

Time management

Project management

Team player

Communication

Independent worker

Cross-functional

Education

BA/BS degree

Tools

Adobe Experience Manager

Google Analytics

HTML

CSS

A/B testing

Job description

Pearson is seeking an Ecommerce Specialist to administer public websites and CMS, shaping digital experiences, ensuring brand quality, and managing new content and features across Pearson Virtual Schools’ properties.

The role requires collaboration with internal teams, strong organizational skills, and proficiency with web CMSs including Adobe Experience Manager, plus analytics and SEO responsibilities to optimize conversion and user experience.