Web Experience & Conversion Specialist

Pearson; Tallahassee (FL); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson in the United States is seeking an Ecommerce Specialist within the Digital Marketing team to administer Pearson Virtual Schools’ public websites and CMS, defining and optimizing web experiences for customers while ensuring brand consistency.

The role collaborates with internal teams and school representatives to create compelling content, aligns with design and brand, and leads SEO, analytics, and A/B testing efforts.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Experience with website CMS and AEM preferred.
• Experience using website analytics reporting platforms (Google Analytics).
• Familiarity with A/B multivariate testing and digital personalization tools.
• Strong time management and project management skills.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and landing pages.
• Partner with internal teams and school representatives to understand audience needs and optimize pages for conversions.
• Collaborate with creative and brand teams for content alignment.
• Conduct quality control and site audits; recommend improvements.
• Ensure content follows Pearson style guidelines and accessibility standards (WCAG).
• Collaborate with web development and UX teams to design digital experiences for mobile and desktop.
• Work with analytics and CRO teams to design and implement A/B and multivariate tests.
• Develop and implement SEO strategies for website properties.
• Manage workflow to ensure timely delivery of campaigns.

Skills

HTML

CSS

Adobe Experience Manager (AEM)

Google Analytics

Content management

SEO

A/B testing

Project management

Communication

Education

BA/BS degree in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson in the United States is seeking an Ecommerce Specialist within the Digital Marketing team to administer Pearson Virtual Schools’ public websites and CMS, defining and optimizing web experiences for customers while ensuring brand consistency.

The role collaborates with internal teams and school representatives to create compelling content, aligns with design and brand, and leads SEO, analytics, and A/B testing efforts.