Conversion Growth Lead

DeepCamp; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and benefits

Fast-paced, collaborative environment

Career growth opportunities

Job summary

DeepCamp, headquartered in Los Angeles, is seeking a Growth Lead to drive user acquisition and, crucially, convert free users into paid subscribers for our new web application. You will own the conversion funnel, design targeted campaigns, and craft compelling messaging to boost sign-ups and paid conversions.

You will collaborate with product and engineering to optimize onboarding, run analytics and A/B tests, manage email and in-app campaigns, and create landing pages and content that

Qualifications

• Proven track record of driving user acquisition and improving free-to-paid conversion rates.
• Strong analytical skills and data-driven decision making.
• Experience with A/B testing and funnel optimization.
• Deep understanding of customer lifecycle marketing.

Responsibilities

• Develop and execute strategies to convert free users to paid subscriptions.
• Analyze user behavior, run A/B tests, and optimize onboarding and user journeys.
• Design and implement email, in-app messaging, and other campaigns to nurture free users.
• Create landing pages, blog posts, and social content to support conversions.
• Manage paid ads and track KPI to maximize ROI and revenue growth.

Skills

Growth marketing

Analytical thinking

A/B testing

Funnel optimization

Email marketing

Customer lifecycle marketing

Tools

Google Analytics

Mixpanel

HubSpot

Marketing automation tools

Job description

DeepCamp, headquartered in Los Angeles, is seeking a Growth Lead to drive user acquisition and, crucially, convert free users into paid subscribers for our new web application. You will own the conversion funnel, design targeted campaigns, and craft compelling messaging to boost sign-ups and paid conversions.

You will collaborate with product and engineering to optimize onboarding, run analytics and A/B tests, manage email and in-app campaigns, and create landing pages and content that