Senior Growth PM: Full-Funnel Revenue & Conversion

Simple Life; United States; Hybrid; USD 130,000 - 210,000; Full time

Benefits offered by this job

Competitive salary package commensur.

The equipment you need to do your job

A premium Palta Family subscription (…

21 days annual leave, plus bank-hols

Job summary

Simple Life is seeking a Senior Growth Product Manager to own conversion to purchase across the full acquisition funnel. You’ll lead the path from the first ad impression to the first payment, covering traffic intent, quiz onboarding, the web paywall, offers and upsells, and the hand-off into the app while ensuring revenue quality—refunds and first renewals.

This hands-on leadership role lets you set direction and run the team’s experimentation engine, while you still dive deep into data and the

Qualifications

• 6+ years in growth or product roles at consumer subscription businesses.
• End-to-end ownership of a web-to-app or web subscription funnel with real paid traffic (≥ $[X] a month in spend), and numbers you moved.
• Working knowledge of paid acquisition (Meta, TikTok, Google and others).
• Deep hands-on experience with A/B testing, including warm-up strategies.
• Strong analytical skills; you dig into behavioral and payment data and can build growth models.
• Experience aligning marketing, product and engineering around shared goals.

Responsibilities

• Own the core metrics: conversion to purchase and incremental revenue, along with the quality of that revenue (refunds, first renewals).
• Allocate the team’s capacity, including design time shared with adjacent product areas, against the biggest revenue levers.
• Test across the whole funnel: intent-based flows and segments, warm-up and quiz logic, paywalls, pricing, trials, offers and upsells. Do it at high velocity.
• Work with performance marketing on creative strategy and messaging, so the promise a user sees in the ad carries through into onboarding and the offer.
• Understand how each acquisition channel (paid, organic, referral) shapes user behaviour, and design flows around user intent, source and behavioural profile.
• Build behavioural funnels, attribution views and dashboards, find where users drop off, and fix it.
• Listen to users: what they say, feel and struggle with. Turn those insights into journeys that convert.
• Use UX and sales psychology where it fits (personalisation, social proof, urgency, storytelling) to raise the perceived value of the outcome and reduce friction at the decision point.
• Work with analytics, engineering and product teams to ship end to end, and prioritise by revenue impact.

Skills

Growth mindset

Product management

People management

A/B testing

Data analysis

Cross-functional collaboration

Job description

Simple Life is seeking a Senior Growth Product Manager to own conversion to purchase across the full acquisition funnel. You’ll lead the path from the first ad impression to the first payment, covering traffic intent, quiz onboarding, the web paywall, offers and upsells, and the hand-off into the app while ensuring revenue quality—refunds and first renewals.

This hands-on leadership role lets you set direction and run the team’s experimentation engine, while you still dive deep into data and the