Conversion Growth Director: Web Personalization & Experiments

PandaDoc; United States; On-site; USD 127,500 - 172,500; Full time

Benefits offered by this job

Competitive compensation

Best in class perks and benefits

Stock options or bonuses

Job summary

PandaDoc is looking for a data-driven, experiment-obsessed Web Optimization & Personalization Manager to grow conversion across pandadoc.com buyer journeys for both people and AI agents. This hands-on role sits on the Web Experience Team within Marketing and turns traffic into pipeline through rigorous testing and data-backed decisions.

You will partner on personalization, own the experimentation stack, and build scalable playbooks to maximize revenue while collaborating across Growth, RevOps,

Qualifications

• Hands-on experience with experimentation and analytics tools across multiple platforms.
• Proven ability to design and govern end-to-end A/B and multivariate tests.
• Strong understanding of measurement, significance, and test guardrails.

Responsibilities

• Own conversion rate optimization for self-serve and sales journeys from homepage to pricing and demo requests.
• Design, prioritize, and ship A/B, multivariate, and split-URL tests with end-to-end ownership.
• Optimize for AI agents and human buyers with tailored conversion paths.
• Lead personalization strategy alongside cross-functional partners and own tooling decisions.
• Maintain clean, trustworthy measurement using first-party data and cookie-based tests.
• Turn data into decisions, sharing results with leadership and building repeatable playbooks.
• Collaborate with Growth, RevOps, SEO, Design, and Web Development to scale winning tests.

Skills

VWO

Optimizely

StatSig

Amplitude

Google Analytics 4

Hotjar

Job description

PandaDoc is looking for a data-driven, experiment-obsessed Web Optimization & Personalization Manager to grow conversion across pandadoc.com buyer journeys for both people and AI agents. This hands-on role sits on the Web Experience Team within Marketing and turns traffic into pipeline through rigorous testing and data-backed decisions.

You will partner on personalization, own the experimentation stack, and build scalable playbooks to maximize revenue while collaborating across Growth, RevOps,