Director of Experimentation & Personalization

mergeworld; Atlanta (GA); On-site; USD 114,000 - 145,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K

Lifestyle Spending Account

Flexible Time off & Holidays

Job summary

MERGE, a marketing and technology agency at the intersection of health and wellness, seeks a Director, Experimentation, Decision Science to lead cross‑channel testing and personalization programs for clients. You will design roadmaps, define KPIs, collaborate with engineering, analytics, UX/UI and media teams, and mature client testing capabilities to maximize ROI.

Requires 5+ years in web or digital experimentation, hands-on use of Adobe Target, travel up to 30%, and excellent executive

Qualifications

• 5+ years of web, digital or media experimentation experience.
• Direct experience running A/B, multivariate, and personalization experimentation programs across web, mobile, or digital media platforms.
• Proven track record of managing external client relationships, presenting to key stakeholders, and navigating matrixed organizations.
• Demonstrated history of partnering closely with engineering, UX/UI, analytics, and product teams to execute technical projects.
• Ability to manage multiple client accounts and concurrent test roadmaps independently under tight deadlines
• Ability to evaluate client testing maturity, build strategic roadmaps, align testing initiatives with business goals
• Exemplary written and verbal communication skills to translate complex data into concise, digestible, and executive-ready recommendations
• Travel up to 30% (ability and need to travel depends on client needs)

Responsibilities

• Design comprehensive cross-channel experimentation roadmaps and learning agendas aligned with client business goals across web, app, and paid/owned media channels.
• Formulate data-driven hypotheses, determine experiment feasibility, and define primary/secondary KPIs, target audiences, and statistical parameters (sample size, experiment duration, confidence intervals)
• Drive audience segmentation and personalization strategies to deliver tailored user experiences across key digital touchpoints
• Oversee and facilitate the complete experimentation workflow—from ideation, targeting setup, and variant build specs to post-launch quality assurance
• Collaborate closely with engineering, analytics, UX/UI, and media teams to validate tag implementation, audience integration, and parameter tracking prior to test launches.
• Translate multivariate, A/B, and personalization experiment results and insights, into compelling, executive-ready stories and strategic next steps
• Work with analysts to communicate program value through performance measurement and insights Act as a strategic consultant to assess client experimentation programs, benchmark maturity against industry standards, and deliver action plans to elevate client capabilities
• Advise and support clients on maturing their experimentation programs focusing on establishing and/or optimizing experimentation execution processes, governance, documentation, intakes, experimentation methodologies and frameworks and test prioritization.
• Upskill client and internal agency teams on experimentation best practices, statistical literacy, and testing tool capabilities
• Cross-pollinate winning experiment concepts across different media formats, site sections, and client portfolios to maximize output efficiency
• Assist with RFPs, contract renewals, client upsells, and identifying new strategic service opportunities

Education

Bachelor's degree in Marketing, Business, Statistics, Psychology, Human Factors

Tools

Adobe Target

Job description

MERGE, a marketing and technology agency at the intersection of health and wellness, seeks a Director, Experimentation, Decision Science to lead cross‑channel testing and personalization programs for clients. You will design roadmaps, define KPIs, collaborate with engineering, analytics, UX/UI and media teams, and mature client testing capabilities to maximize ROI.

Requires 5+ years in web or digital experimentation, hands-on use of Adobe Target, travel up to 30%, and excellent executive