Growth Marketing Manager — AI-Driven Demand & Conversion

DomainTools; Chicago (IL); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k with company matching

Flexible PTO

Job summary

DomainTools is seeking a hands-on growth marketer to run experiments across the website, paid channels, and the full funnel, from first visit to qualified opportunity. You will own funnel growth, conversion optimization, and pipeline impact in a fast-growing cybersecurity SaaS environment.

You will report to the Demand Gen leader and collaborate with Product Marketing, Product, Sales, and RevOps to scale demand and improve attribution with data-driven decisions.

Qualifications

• 4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
• A track record of experiments that measurably improved conversion, acquisition cost, or pipeline
• Hands-on experience with paid search and paid social, including budget management and bid optimization
• Website and CRO experience: landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar
• Working knowledge of SEO fundamentals
• Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce
• Strong analytical skills: you can build funnel reports, read attribution, and size an opportunity
• Clear writing and the ability to test messaging with a technical audience

Responsibilities

• Experimentation and funnel growth: generate, prioritize, and run tests across the funnel from first visit to qualified opportunity
• Free-to-paid and expansion: build lifecycle and nurture programs moving users toward purchase and expansion
• Website, digital, and search: optimize landing pages, forms, CTAs, and user journeys; manage paid search, paid social, and retargeting
• AI and MarTech: build AI-assisted workflows for personalization, content variants, and experiment velocity
• Analytics and cross-functional partnership: own funnel analytics and dashboards; improve attribution and provide actionable recommendations
• Partner across GTM: work with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality

Skills

4–7 years of B2B growth marketing

Experimentation

Paid search

Paid social

SEO fundamentals

Analytics

Funnel optimization

Copy testing

Tools

Google Analytics

Optimizely

VWO

Marketo

Salesforce

Job description

DomainTools is seeking a hands-on growth marketer to run experiments across the website, paid channels, and the full funnel, from first visit to qualified opportunity. You will own funnel growth, conversion optimization, and pipeline impact in a fast-growing cybersecurity SaaS environment.

You will report to the Demand Gen leader and collaborate with Product Marketing, Product, Sales, and RevOps to scale demand and improve attribution with data-driven decisions.