Conversion-Driven Ecommerce Copywriter

Zulay Kitchen; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Zulay Kitchen is seeking an E-Commerce Copywriter to shape how products are presented across our e-commerce channels. You will write and optimize product listings, develop messaging for new products, research customers and competitors, and continually refine copy for better conversions.

You should be a strong writer who is customer-focused, creative, curious, and obsessed with understanding what makes people click—and buy.

Qualifications

• 2+ years of professional copywriting experience, preferably in e-commerce, DTC, retail, or consumer products.
• Proven experience writing product listings or conversion-focused copy.
• Excellent written English, grammar, and editing skills.
• Strong understanding of customer psychology and persuasive writing.
• Experience with Amazon and other e-commerce marketplaces is highly preferred.
• Understanding of e-commerce SEO and keyword optimization.
• Strong research skills and attention to detail.
• Ability to manage multiple products and deadlines independently.
• Comfortable receiving feedback and iterating on copy.
• A strong instinct for what makes copy clear, engaging, and convincing.

Responsibilities

• Write and optimize product titles, bullet points, descriptions, and other e-commerce content.
• Create compelling product copy that communicates what the product does and why it matters.
• Turn product features into customer-focused benefits and persuasive messaging.
• Develop copy for Amazon listings, Shopify product pages, A+ Content, social media, email campaigns, packaging, and other marketing materials.
• Write messaging for new product launches, promotions, and other marketing initiatives.
• Maintain a consistent Zulay Kitchen brand voice across product content.
• Review listings to improve clarity, engagement, and conversion.
• Analyze customer reviews, questions, feedback and competitor listings to understand customer needs.
• Identify customer pain points, objections, motivations, and purchasing triggers.
• Develop messaging addressing concerns and highlighting product value.
• Identify strongest selling points and differentiators for each product.
• Continuously test and refine messaging based on performance.

Skills

Copywriting

E-commerce

SEO

Job description

Zulay Kitchen is seeking an E-Commerce Copywriter to shape how products are presented across our e-commerce channels. You will write and optimize product listings, develop messaging for new products, research customers and competitors, and continually refine copy for better conversions.

You should be a strong writer who is customer-focused, creative, curious, and obsessed with understanding what makes people click—and buy.