Conversion-Driven Marketing Copywriter (Digital)

Vesync Co.; Tustin (CA); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance for 1+

401K with company match

PTO

Life Insurance

Disability Insurance

FSA

Travel assistance

EAP

Fully stocked kitchen

Job summary

VeSync in California is seeking a strategic Marketing Copywriter with 4–6 years of experience creating high-performing digital content for ecommerce and direct-to-consumer brands. You will develop campaign messaging across paid media, email, product pages, and landing pages, partnering with Marketing, Design, Product Marketing, and Brand teams to ensure a consistent voice.

You will translate complex product features into benefits that resonate with consumers, optimize copy for Meta, Google,

Qualifications

• 4–6 years of professional copywriting experience focused on digital marketing and ecommerce.
• Proven experience writing Meta ads, email marketing campaigns, landing pages, PDPs, ecommerce listings, and paid digital campaigns.
• Strong portfolio demonstrating performance marketing work that drives engagement and conversion.
• Experience writing for consumer products, ecommerce brands, or digital marketing agencies.
• Understanding of digital marketing strategy, customer journeys, conversion optimization, and platform-specific messaging.
• Experience collaborating with Marketing, Brand, Design, and Product teams in a fast-paced environment.

Responsibilities

• Write conversion-focused copy across digital marketing channels, including Meta ads, Google ads, email marketing, landing pages, PDPs, ecommerce listings, websites, blogs, social media, video scripts, and campaign assets.
• Lead messaging development for product launches and integrated marketing campaigns from concept through execution.
• Translate technical product features into clear, benefit-driven messaging that resonates with consumers.
• Develop campaign concepts, headlines, CTAs, and messaging frameworks that support acquisition, engagement, and conversion goals.
• Optimize copy for digital channels using platform best practices across Meta, Google, Amazon, email, and ecommerce.
• Partner with Marketing, Design, Product, and Brand teams to align messaging with campaign strategy and business objectives.
• Review and refine copy based on feedback, campaign performance, and evolving marketing priorities.
• Manage multiple projects simultaneously in a fast-paced marketing environment.
• Maintain brand voice and messaging consistency across every customer touchpoint.

Skills

Copywriting

Digital marketing

Conversion optimization

Cross-functional collaboration

Education

Bachelor's degree (English/Journalism/Communications/Marketing)

Job description

VeSync in California is seeking a strategic Marketing Copywriter with 4–6 years of experience creating high-performing digital content for ecommerce and direct-to-consumer brands. You will develop campaign messaging across paid media, email, product pages, and landing pages, partnering with Marketing, Design, Product Marketing, and Brand teams to ensure a consistent voice.

You will translate complex product features into benefits that resonate with consumers, optimize copy for Meta, Google,