Conversion-Driven E‑commerce Copywriter

Zulay Kitchen; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Zulay Kitchen is seeking an E-Commerce Copywriter to shape how products are presented across e-commerce channels. You will write and optimize listings, develop messaging for new products, research customers and competitors, and drive copy that increases conversions.

You are a strong writer, customer-focused, creative, curious, and obsessed with what makes people click and buy. You will collaborate with marketing and design teams to ensure copy aligns with visuals and branding.

Qualifications

• 2+ years of professional copywriting experience, preferably in e-commerce, DTC, retail, or consumer products.
• Proven experience writing product listings or conversion-focused copy.
• Excellent written English, grammar, and editing skills.
• Strong understanding of customer psychology and persuasive writing.
• Experience with Amazon and other e-commerce marketplaces is highly preferred.
• Understanding of e-commerce SEO and keyword optimization.
• Strong research skills and attention to detail.
• Ability to manage multiple products and deadlines independently.
• Comfortable receiving feedback and iterating on copy.
• A strong instinct for what makes copy clear, engaging, and convincing.

Responsibilities

• Write and optimize product titles, bullet points, descriptions, and other e-commerce content.
• Create compelling product copy that communicates what the product does and why it matters.
• Turn product features into customer-focused benefits and persuasive messaging.
• Develop copy for Amazon listings, Shopify product pages, A+ Content, social media, email campaigns, and packaging.
• Write messaging for new product launches, promotions, and other marketing initiatives.
• Maintain a consistent and recognizable Zulay Kitchen brand voice across product content.
• Review existing listings to improve clarity, engagement, and conversion.
• Analyze customer reviews, questions, feedback, and competitor listings to understand customer needs.
• Identify customer pain points and purchasing triggers to address concerns.
• Develop strongest selling points and differentiators for each product.
• Continuously test and refine messaging based on performance.

Skills

Copywriting

E-commerce

SEO

Research

Editing

Tools

Amazon

Shopify

Job description

Zulay Kitchen is seeking an E-Commerce Copywriter to shape how products are presented across e-commerce channels. You will write and optimize listings, develop messaging for new products, research customers and competitors, and drive copy that increases conversions.

You are a strong writer, customer-focused, creative, curious, and obsessed with what makes people click and buy. You will collaborate with marketing and design teams to ensure copy aligns with visuals and branding.