E-Commerce Copywriter: Conversion-Driven Product Copy

Zulay Kitchen; Clearwater (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Zulay Kitchen is seeking an E-Commerce Copywriter to shape how its products are presented across online channels. You will write and optimize product listings, develop messaging for new products, and study customer feedback to improve conversion.

You'll craft compelling copy for Amazon, Shopify, emails, packaging, and more, ensuring a consistent brand voice and measurable impact on click-through and conversion. Collaboration with cross-functional teams is essential.

Qualifications

• 2+ years of professional copywriting experience, preferably in e-commerce, DTC, retail, or consumer products.
• Proven experience writing product listings or conversion-focused copy.
• Excellent written English, grammar, and editing skills.
• Strong understanding of customer psychology and persuasive writing.
• Experience with Amazon and other e-commerce marketplaces is highly preferred.
• Understanding of e-commerce SEO and keyword optimization.
• Strong research skills and attention to detail.
• Ability to manage multiple products and deadlines independently.
• Comfortable receiving feedback and iterating on copy.
• A strong instinct for what makes copy clear, engaging, and convincing.

Responsibilities

• Write and optimize product titles, bullet points, descriptions, and other e-commerce content.
• Create compelling product copy that clearly communicates what the product does, why it matters, and why customers should choose it.
• Turn product features into customer-focused benefits and persuasive messaging.
• Develop copy for Amazon listings, Shopify product pages, A+ Content, social media, email campaigns, product packaging, and other customer-facing marketing materials.
• Write messaging for new product launches, promotions, and other marketing initiatives.
• Maintain a consistent and recognizable Zulay Kitchen brand voice across product content.

Skills

Copywriting

E-commerce

SEO basics

Research skills

Editing

Tools

Helium 10

Jungle Scout

Shopify

Job description

Zulay Kitchen is seeking an E-Commerce Copywriter to shape how its products are presented across online channels. You will write and optimize product listings, develop messaging for new products, and study customer feedback to improve conversion.

You'll craft compelling copy for Amazon, Shopify, emails, packaging, and more, ensuring a consistent brand voice and measurable impact on click-through and conversion. Collaboration with cross-functional teams is essential.