Product Page Copywriter: Drive Conversions

GTE Brands; United States; Remote; USD 50,000 - 75,000; Full time

Job summary

GTE Brands is seeking a Product Page Copywriter to craft persuasive, conversion-focused copy for our Shopify stores. You will develop product descriptions, headlines, and CTAs, research audiences and competitors, and collaborate with teams to deliver complete product pages while maintaining a consistent brand voice.

The role emphasizes readability, engagement, and conversion optimization, with ongoing refinement based on performance data and feedback.

Qualifications

• Portfolio demonstrating product pages, sales pages, or other conversion-focused copy.
• Excellent command of written English with strong grammar and attention to detail.
• Strong understanding of consumer psychology, persuasive writing, and CRO.
• Ability to simplify complex product information into clear, engaging, and persuasive copy.
• Strong research skills with the ability to quickly understand new products and industries.
• Ability to manage multiple projects in a fast-paced environment.
• Strong communication and collaboration skills.

Responsibilities

• Write high-converting product page copy for Shopify stores.
• Create compelling headlines, subheadings, product descriptions, and calls-to-action (CTAs).
• Research products, target audiences, competitors, and market trends to create persuasive messaging.
• Collaborate with internal team to produce complete product pages.
• Maintain a consistent brand voice across multiple stores and product categories.
• Optimize copy for readability, customer engagement, and conversions.
• Revise and improve existing product pages based on performance data, customer feedback, and A/B testing results.
• Ensure all content is grammatically accurate, factually correct, and aligned with brand and compliance guidelines.
• Manage multiple writing projects while meeting deadlines.

Skills

Conversion copywriting

Product copywriting

Portfolio demonstration

English proficiency

Consumer psychology & CRO

Clear, persuasive writing

Research skills

Multi-project management

Communication & collaboration

Job description

GTE Brands is seeking a Product Page Copywriter to craft persuasive, conversion-focused copy for our Shopify stores. You will develop product descriptions, headlines, and CTAs, research audiences and competitors, and collaborate with teams to deliver complete product pages while maintaining a consistent brand voice.

The role emphasizes readability, engagement, and conversion optimization, with ongoing refinement based on performance data and feedback.