Digital Optimization Analyst

sunbeltrentals; Fort Mill (SC); On-site; USD 65,000 - 89,000; Full time

Job summary

Sunbelt Rentals in Fort Mill, SC, seeks an Optimization Analyst to support digital conversion performance through hands-on experimentation, data collection and tactical site improvements of websites and mobile apps.

You will execute A/B tests in Adobe Target, maintain Coveo onsite search relevance, and identify friction points using tools like ContentSquare. This role emphasizes data integrity, test monitoring, and monthly reporting to drive customer journey improvements.

Qualifications

• Bachelor’s degree in economics, statistics, data science, business, or related field; master's a plus.
• 1–3 years hands-on experience in Digital Analytics (GA4, Google Ads, Looker Studio).
• Functional knowledge of Adobe Target or other experimentation tools.
• Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets.

Responsibilities

• Provide day-to-day analysis and tactical support using the search tech stack.
• Execute A/B and multivariate tests in Adobe Target, including QA and daily monitoring of active tests.
• Use Google Analytics and ContentSquare to identify friction points, heatmaps, and error patterns to inform new test ideas.
• Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
• Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
• Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.
• Partner with Product and Engineering to ensure proper tagging and measurement for new feature releases.
• Keep the optimization backlog organized, ensuring all ideas are documented with their data-driven hypothesis.

Skills

Digital analytics

GA4

Google Ads

Looker Studio

Adobe Target

SQL

Education

Bachelor's degree in economics/statistics/data science/business/related field

Master's degree a plus

Tools

Adobe Target

Job description

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!

Job Description Summary

Position Objective

The Optimization Analyst is responsible for supporting digital conversion performance through hands‑on experimentation, data collection, and tactical site improvements of websites and mobile apps. This role focuses on the execution of A/B tests in Adobe Target, maintaining onsite search relevance in Coveo , and identifying friction points using behavioral tools like ContentSquare . The Analyst ensures data integrity, monitors test performance, and provides the foundational reporting necessary to improve customer journeys and drive measurable outcomes.

Position Responsibilities

• Analytical Support & Tool Management Provide day-to-day analysis and tactical support using the search tech stack,
• Experimentation Support Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.
• Behavioral Analysis Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.
• Search Maintenance Perform routine tuning and configuration of onsite search through Coveo , including adjusting relevance models and monitoring search-driven conversion.
• Reporting & Dashboards Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
• Monitoring & Alerts Monitor key metrics-conversion rate, cart abandonment, and error rates-and elevate performance anomalies to the technical team.
• Collaboration Partner with Product and Engineering to ensure proper tagging and measurement for new feature releases.
• Backlog Maintenance Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data-driven hypothesis.

Requirements

• Education & Experience: Bachelor's degree in economics, statistics, data science, business, or related field; master's degree a plus.
• Experience: 1-3 years of hands‑on experience in Digital Analytics (GA4, Google Ads, and Looker Studio).
• Tool Proficiency: Functional knowledge of Adobe Target or other experimentation tools.
• Communication: Ability to clearly explain "what" happened in the data and ensure reporting deadlines are met consistently.
• Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets.
• Strong analytical and problem-solving skills interpreting complex datasets.
• Prefer experience in SQL, PowerBI, and other data tools.
• Ability to manage and collaborate with onshore, near‑shore, and offshore vendors.
• Intellectually curious, hungry to analyze and comfortable shifting between strategy and execution.
• Thrives in a fast‑paced environment; adaptable to changing business needs.
• Strong bias for action with the ability to prioritize and manage multiple initiatives.
• Self‑starter who takes ownership, works independently, and brings energy and positivity to the team.

Physical Demands

Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt's safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.

Sunbelt Rentals is an Equal Opportunity Employer - Minority/Female/Disabled/Veteran and any other protected ground

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Base Pay Range: $64,790.00 - 89,086.80

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benef