Digital Optimization Analyst

Sunbelt Rentals, Inc.

Fort Mill (SC)

On-site

USD 65,000 - 89,000

Full time

5 hours ago

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Benefits offered by this job

Health insurance

401(k) Match

Volunteer time off

Disability insurance

Life insurance

Tuition reimbursement

Job summary

Sunbelt Rentals, Inc. is seeking an Optimization Analyst to support digital conversion performance through hands-on experimentation, data collection, and tactical site improvements of websites and mobile apps.

You will execute A/B tests in Adobe Target, tune onsite search with Coveo, and analyze friction with tools like ContentSquare to drive measurable outcomes. The role emphasizes data integrity, test monitoring, and reporting.

Qualifications

Bachelor’s degree in economics, statistics, data science, business, or related field.
1–3 years of hands-on experience in Digital Analytics (GA4, Google Ads, and Looker Studio).
Functional knowledge of Adobe Target or other experimentation tools.
Ability to clearly explain what happened in the data and ensure reporting deadlines are met.

Responsibilities

Provide day-to-day analysis and tactical support using the search tech stack.
Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.
Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.
Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.
Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases.
Keep the optimization backlog organized, documenting data-driven hypotheses.

Skills

Analytical skills

SQL knowledge

Data visualization

Communication

Education

Bachelor’s degree in economics, statistics, data science, business, or related field

Master’s degree preferred

Tools

Adobe Target

Power BI

Looker Studio

GA4

Google Ads

Coveo

Job description

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

Join Our Team!

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!

Job Description Summary

Position Objective:

The Optimization Analyst is responsible for supporting digital conversion performance through hands‑on experimentation, data collection, and tactical site improvements of websites and mobile apps. This role focuses on the execution of A/B tests in Adobe Target, maintaining onsite search relevance in Coveo, and identifying friction points using behavioral tools like ContentSquare. The Analyst ensures data integrity, monitors test performance, and provides the foundational reporting necessary to improve customer journeys and drive measurable outcomes.

Position Responsibilities:

Analytical Support & Tool Management

Provide day‑to‑day analysis and tactical support using the search tech stack,

Experimentation Support

Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.

Behavioral Analysis

Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.

Search Maintenance

Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search‑driven conversion.

Reporting & Dashboards

Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.

Monitoring & Alerts

Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.

Collaboration

Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases.

Backlog Maintenance

Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data‑driven hypothesis.

Requirements:

Education & Experience:

Bachelor’s degree in economics, statistics, data science, business, or related field; master’s degree a plus.
Experience: 1–3 years of hands‑on experience in Digital Analytics (GA4, Google Ads, and Looker Studio).
Tool Proficiency: Functional knowledge of Adobe Target or other experimentation tools.
Communication: Ability to clearly explain "what" happened in the data and ensure reporting deadlines are met consistently.
Strong analytical, problem‑solving, communication and presentation skills; able to interpret complex datasets.
Strong analytical and problem‑solving skills interpreting complex datasets.
Prefer experience in SQL, PowerBI, and other data tools
Ability to manage and collaborate with onshore, near‑shore, and offshore vendors.
Intellectually curious, hungry to analyze and comfortable shifting between strategy and execution.
Thrives in a fast‑paced environment; adaptable to changing business needs.
Strong bias for action with the ability to prioritize and manage multiple initiatives.
Self‑starter who takes ownership, works independently, and brings energy and positivity to the team.

Physical Demands:

Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground

Base Pay Range: $64,790.00 - 89,086.80

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network.

Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes:

Health, Dental and Vision plans
401(k) Match
Volunteer time off
Short-term and long-term disability
Accident, Life and Travel insurance, as well as flexible spending
Tuition Reimbursement Options
Employee Assistance Program (EAP)
Length of Service Awards

You will become eligible for benefits on the first of the month following 30 days from your start date. Sunbelt offers team members the following paid time off from work, subject to Sunbelt’s policies (unless specified in a collective bargaining agreement):