Conversion & Experimentation Analyst

sunbeltrentals; Fort Mill (SC); On-site; USD 65,000 - 89,000; Full time

Job summary

Sunbelt Rentals in Fort Mill, SC, seeks an Optimization Analyst to support digital conversion performance through hands-on experimentation, data collection and tactical site improvements of websites and mobile apps.

You will execute A/B tests in Adobe Target, maintain Coveo onsite search relevance, and identify friction points using tools like ContentSquare. This role emphasizes data integrity, test monitoring, and monthly reporting to drive customer journey improvements.

Qualifications

• Bachelor’s degree in economics, statistics, data science, business, or related field; master's a plus.
• 1–3 years hands-on experience in Digital Analytics (GA4, Google Ads, Looker Studio).
• Functional knowledge of Adobe Target or other experimentation tools.
• Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets.

Responsibilities

• Provide day-to-day analysis and tactical support using the search tech stack.
• Execute A/B and multivariate tests in Adobe Target, including QA and daily monitoring of active tests.
• Use Google Analytics and ContentSquare to identify friction points, heatmaps, and error patterns to inform new test ideas.
• Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
• Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
• Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team.
• Partner with Product and Engineering to ensure proper tagging and measurement for new feature releases.
• Keep the optimization backlog organized, ensuring all ideas are documented with their data-driven hypothesis.

Skills

Digital analytics

GA4

Google Ads

Looker Studio

Adobe Target

SQL

Education

Bachelor's degree in economics/statistics/data science/business/related field

Master's degree a plus

Tools

Adobe Target

Job description

Sunbelt Rentals in Fort Mill, SC, seeks an Optimization Analyst to support digital conversion performance through hands-on experimentation, data collection and tactical site improvements of websites and mobile apps.

You will execute A/B tests in Adobe Target, maintain Coveo onsite search relevance, and identify friction points using tools like ContentSquare. This role emphasizes data integrity, test monitoring, and monthly reporting to drive customer journey improvements.