Senior Conversion Growth Manager - Hybrid (Remote 2x/Week)

Dotdash Meredith; Des Moines (IA); Hybrid; USD 80,000 - 90,000; Full time

Job summary

People Inc. is seeking a Senior Conversion Manager to lead on-site acquisition strategies across brand products, grow subscriptions, newsletters, app downloads, and events. You will own from concept to execution, reporting performance and opportunities.

The role collaborates with Product, Growth, Editorial and Design teams in a hybrid, in-office setup (3x per week), with remote options up to two days. Strong analytics and cross-functional leadership are essential.

Qualifications

• 4-6 years experience in acquisition or growth marketing.
• Strong analytical skills with data-driven decision making.
• Proven track record of driving subscriber and/or email acquisition.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Strong project management skills.
• Ability to build marketing campaigns within marketing technology tools.
• Knowledge of onsite targeting/segmentation and campaign optimization.
• Successful track record of managing multiple projects and stakeholders simultaneously.

Responsibilities

• Lead the development and execution of audience conversion strategies.
• Build Audience Conversion roadmaps for assigned brands, contribute to vertical and brand planning, launch new acquisition programs and levers, execute A/B tests, and share performance results, insights, and learnings on an ongoing basis.
• Monitor, analyze, and report on the performance of conversion initiatives to ensure goals are met; translate data into actionable insights and communicate recommendations clearly to stakeholders.
• Build and manage campaigns within marketing technology platforms; oversee QA, timelines, stakeholder feedback and approvals.
• Stay connected to industry trends; conduct program audits and deliver insights and best practices to improve performance.

Skills

Google Sheets/Excel

Google Slides/PowerPoint

Education

Bachelor's degree or equivalent experience

Job description

People Inc. is seeking a Senior Conversion Manager to lead on-site acquisition strategies across brand products, grow subscriptions, newsletters, app downloads, and events. You will own from concept to execution, reporting performance and opportunities.

The role collaborates with Product, Growth, Editorial and Design teams in a hybrid, in-office setup (3x per week), with remote options up to two days. Strong analytics and cross-functional leadership are essential.