Campaign Manager, Conversion

Shoptalk; United States; Hybrid; USD 65,000 - 90,000; Full time

Job summary

People Inc. is seeking a Campaign Manager to drive and execute the conversion marketing strategy across onsite and in-app channels. You will translate the strategy into engaging experiences that convert anonymous visitors into known users and subscribers, reporting to the Director of Conversion Strategy.

Responsibilities include end-to-end campaign execution, QA, scheduling, and cross-team coordination. You will analyze KPI data using Piano, Digioh, Looker, and implement A/B tests to improve

Qualifications

• 3-5 years hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.

Responsibilities

• Execute digital marketing campaigns: create, project manage, develop and optimize onsite and in-app marketing programs to convert visitors.
• Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
• Coordinate campaign operations: assets, timelines, dependencies, launch readiness across multiple teams.
• Maintain campaign calendars and documentation for live and upcoming campaigns.
• Monitor and report on campaign KPIs using tools such as Piano, Digioh, Looker, and other dashboards.
• Surface insights, propose A/B tests, and recommend optimizations to improve acquisition performance over time.
• Work closely with brand, app, magazine, and newsletter to align campaign execution with larger brand business goals.
• Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.

Skills

Growth strategy

Conversion optimization

Customer acquisition

Onsite marketing

Education

Bachelor in Marketing

Tools

Piano

Wunderkind

Digioh

Braze

Iterable

Job description

People Inc. is seeking a Campaign Manager to support and execute the conversion marketing strategy across PEOPLE onsite and in‑app marketing.

Reporting into the Director of Conversion Strategy, the Campaign Manager is responsible for managing and executing onsite and in‑app marketing campaigns that drive user acquisition and subscription growth. This role translates the conversion strategy into compelling onsite and in‑app experiences that convert anonymous visitors into known users and known users into paid subscribers.

Key Responsibilities

• Execute digital marketing campaigns: create, project manage, develop and optimize onsite and in‑app marketing programs to convert visitors.
• Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
• Coordinate campaign operations: assets, timelines, dependencies, launch readiness across multiple teams.
• Maintain campaign calendars and documentation for live and upcoming campaigns.
• Monitor and report on campaign KPIs using tools such as Piano, Digioh, Looker, and other dashboards.
• Surface insights, propose A/B tests, and recommend optimizations to improve acquisition performance over time.
• Work closely with brand, app, magazine, and newsletter to align campaign execution with larger brand business goals.
• Communicate progress and challenges to stakeholders in a timely and solutions‑oriented manner.

Measurable Results Expected

• Timely and accurate execution of all campaigns.
• Demonstrated improvements in customer acquisition, member engagement, retention and renewal rates.
• Increased operational efficiency.

Minimum Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• 3-5 years of hands‑on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Proven ability to manage end‑to‑end campaign execution, including QA, deployment, and performance tracking.
• Knowledge of onsite targeting/segmentation and campaign optimization.
• Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
• Analytical proficiency in reviewing performance data and making recommendations.
• High level of organization and attention to detail, with experience managing multiple priorities.
• Excellent written and verbal communication skills.
• Comfort working in a highly matrixed, cross‑functional environment.

Travel

5% travel required.

Remote Working

Remote work flexibility is offered; if you reside within a commutable distance to our main office in New York, the expectation is to work from the office three times per week.

EEO Statement

People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. The company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please visit https://www.e-verify.gov/employees.

Pay Range

New York: $75,000.00 - $90,000.00. Remote: $65,000.00 - $80,000.00.