Contract Brand Copy Lead — Own Our Voice Across Channels

Go Fractional; San Francisco (CA); In loco; USD 103.000 - 110.000; Tempo pieno

Descrizione del lavoro

Bobbie is seeking a seasoned Contract Brand Copy Manager to cover a maternity leave. You will own Bobbie's brand voice and lead our writers from day one, developing a distinct, consistent tone across all touchpoints while moving quickly in a fast-paced environment.

You will refine and enforce a brand copy style guide, oversee messaging strategy across video, email, packaging and campaigns, and collaborate with marketing, creative, and product teams to keep messaging sharp and on-mission.

Competenze

• 10+ years of brand copywriting experience, preferably in CPG, ecommerce, or startups.
• Portfolio showing end-to-end brand campaigns including video scripts.
• Experience building and maintaining a brand style guide and ensuring messaging consistency.
• Strong editing skills and high attention to detail.
• Ability to collaborate with marketing, creative, and product teams in a fast-paced environment.
• Self-starter who owns projects and sharpens messaging continually.

Mansioni

• Lead messaging strategy across channels including video, paid, email, platform, and campaigns.
• Develop and own Bobbie's brand voice across all touchpoints.
• Write and edit high-volume video scripts for marketing and product storytelling.
• Maintain and enforce a brand copy style guide and messaging sources of truth.
• Collaborate cross-functionally to align messaging with brand strategy.
• Keep stakeholders informed on messaging priorities and frameworks.

Conoscenze

Brand copywriting

Video scripting

Messaging strategy

Editing

Cross-functional collaboration

Descrizione del lavoro

Bobbie is seeking a seasoned Contract Brand Copy Manager to cover a maternity leave. You will own Bobbie's brand voice and lead our writers from day one, developing a distinct, consistent tone across all touchpoints while moving quickly in a fast-paced environment.

You will refine and enforce a brand copy style guide, oversee messaging strategy across video, email, packaging and campaigns, and collaborate with marketing, creative, and product teams to keep messaging sharp and on-mission.