Interim Brand Copy Manager

Go Fractional; San Francisco (CA); On-site; USD 103,000 - 110,000; Full time

Job summary

Bobbie is seeking a seasoned Contract Brand Copy Manager to cover a maternity leave. You will own Bobbie's brand voice and lead our writers from day one, developing a distinct, consistent tone across all touchpoints while moving quickly in a fast-paced environment.

You will refine and enforce a brand copy style guide, oversee messaging strategy across video, email, packaging and campaigns, and collaborate with marketing, creative, and product teams to keep messaging sharp and on-mission.

Qualifications

• 10+ years of brand copywriting experience, preferably in CPG, ecommerce, or startups.
• Portfolio showing end-to-end brand campaigns including video scripts.
• Experience building and maintaining a brand style guide and ensuring messaging consistency.
• Strong editing skills and high attention to detail.
• Ability to collaborate with marketing, creative, and product teams in a fast-paced environment.
• Self-starter who owns projects and sharpens messaging continually.

Responsibilities

• Lead messaging strategy across channels including video, paid, email, platform, and campaigns.
• Develop and own Bobbie's brand voice across all touchpoints.
• Write and edit high-volume video scripts for marketing and product storytelling.
• Maintain and enforce a brand copy style guide and messaging sources of truth.
• Collaborate cross-functionally to align messaging with brand strategy.
• Keep stakeholders informed on messaging priorities and frameworks.

Skills

Brand copywriting

Video scripting

Messaging strategy

Editing

Cross-functional collaboration

Job description

Contract Brand Copy Manager

United States

This is a 4–5 month contract role, with the possibility to extend, covering a member of our team while she's on maternity leave. (We don't just advocate for paid parental leave, we make sure our people can take it.) We're looking for a seasoned copy leader who can step in quickly, own Bobbie's brand voice, and lead our writers from day one.

Do you live for a tagline? Agonize over the perfect ad script? Do oxford commas give you a little thrill? Bobbie is looking for a Brand Copy Manager to develop, own, and hone a differentiated brand voice across every touchpoint.

You: Are obsessed with words, character creation, and the power of storytelling. Thrive on writing as much as you do on editing. Get excited about crafting a compelling brand narrative and editing clear messaging sources of truth. Love working across creative and marketing teams to ensure Bobbie's voice is distinct, consistent, and evolving in all the right ways.

We: Are a growing team of passionate creatives and marketers on a mission to shake the stigma that surrounds parents' feeding choices.

The ideal candidate has the strategic mind of a messaging architect and the hands-on ability to execute across platforms—particularly video scripting (oh, lots of it). You will be responsible for leading messaging strategy across marketing and creative, maintaining and enforcing a brand copy style guide, and ensuring that Bobbie's voice is engaging, clear, and true to our mission.

What You Will Accomplish

• Develop & Own Brand Voice: Refine and reinforce Bobbie's unique voice across all channels, ensuring it remains consistent, compelling, and adaptable for different audiences and platforms.
• Manage a Messaging Ecosystem: Maintain and evolve a brand style guide, voice guidelines, and messaging sources of truth to ensure copy alignment across the entire business, including outside partners.
• Write & Edit Across Channels: Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and more—adapting tone and style as needed.
• Script Video Content: Work closely with video editors and animators to write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns.
• Collaborate Cross-Functionally: Partner with marketing, creative, and product teams to align messaging with overall business and brand strategy.
• Ensure Strategic Messaging Alignment: Keep key stakeholders informed and aligned on messaging priorities and frameworks.

What We Would Like You to Have

• 10+ years of experience in brand copywriting (CPG, eCommerce, and startup experience preferred).
• A portfolio of compelling brand, product, or social campaigns you concepted and wrote end to end—including video scripts—that demonstrates an ability to distill complex ideas into digestible, memorable narratives.
• Experience building and managing a brand style guide and leading messaging consistency across a company.
• Skilled editing chops, an impeccable eye for detail, and an ability to elevate the work of other writers.
• A collaborator and communicator who thrives in a fast-paced, cross-functional environment and can seamlessly work with art directors, marketers, and leadership.
• A self-starter who takes ownership of projects, sees around corners, and is always thinking about how to make messaging sharper, smarter, and more compelling.

Compensation

This is a contract position. The hourly rate range for this position is $75-80/hr.